Simply put, your brand is your promise to the customers. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. It's derived from who you are, who you want to be and who people perceive you to be. As it happens, at Achilles we just love making a good promise.



If you want to build a successful brand that will garner loyalty, you need a story and make it visible. Without a story, you're just another commodity, a replaceable cog in the consumption machine. Creating a brand story is not simply about standing out and getting noticed. It's about building something that people care about and
want to buy into. It's about thinking beyond the utility of products and
striving for the creation of meaningful bonds with your customers.

Brand books & style guides

The brand book is the bible in which your brand identity is written down. It's a document meant to inspire everyone within an organisation and it's the basis for all interactions on behalf of a company.

A style guide outlines all of the basic design tools, needed to create company communications – from typefaces and styles, to a color palette,  image use, text and tone, and the emotion portrayed by the brand.


Packaging & private label

Great packaging can often be your number one sales person. We design packaging that catches the eye and gives people the confidence to buy.


Infographics help you deliver knowledge and ideas visually, so your audiences can understand them quickly. Powerful infographics are visual representations capable of transforming complex data or concepts into intuitive, instant knowledge.

Prepress support

Although this is not our core business, we don't like letting our customers down. So, if they ask us to help them during the prepress process, we won't hesitate...