Brand identity for sustainable cleaning products
Challenge
Brauzz
The young entrepreneurs of Brauzz. share a common passion for environment and efficiency. They came up with a solution to tackle plastic waste in the household sector. By replacing single-use cleaning product packaging with reusable bottles and refills, Brauzz. contributes to a sustainable way of cleaning.
Achilles design was asked to create the brand identity, product and package design, reflecting their core values and beliefs.
Approach
Turn this abstract idea of 'our brand' into something more tactile
The client already came up with the brand name. Achilles initiated a brand sprint in order turn the abstract idea of “our brand” into something more tactile and developped different impressions of what the Brauzz brand identity could look like.
Design
Sparkling sensation
The look & feel of Brauzz. is transparent and honest, but aims to surpass the usual eco-friendly branding.Logo
The Brauzz. logo refers to the sparkling sensation the user experiences when mixing soap powder with water. Inspired by nature, the colors reflect a positive, calm and refreshing feeling.
“The idea of conscious use of materials and graphic elements is central throughout the brand process.”
Graphic elements
By reshuffling the elements that make up the logo, you get a playful set of clean lines, circles and dots. With this set you can endlessly create new variations of icons and patterns - recycling these elements over and over again.
Photography
The photography represents the sensory experience. Stylish, serene and human. Natural lights and soft colors. A sense of freedom.
Product
Strong and elegant
The design of the bottle is elegant and distinguishes itself from other classic spray bottles. The leaf-shaped clip not only reinforces the bottle neck but also gives the spray bottle a trendy decorative look . We explored the design and tested the ergonomics of the bottle through 3D prints.
Packaging
Sustainable, pure and honest – just like the Brauzz.’ brand promise.
Reflecting the brand’s identity, Brauzz. uses no-nonsense recycable cardboard packaging, enhanced with playful single-color graphics and accompanied by catchy frases encouraging the consumer.
Result
Achilles created a young and dynamic brand environment accurately expressing Brauzz.’ spirit and personality.
