Sport & lifestyle products need to perform intuitively, stir emotions and carry out your brand. We help you keep that balance and strive for solutions that function brilliantly, create a bond and catch the user’s eye.
From rational specifications of ergonomics, performance, durability and reliability to aesthetics and emotional connection, we can support you in every aspect of your lifestyle product idea.
With extensive knowledge of and expertise in the bicycle industry we can help you make the right design decisions that relate to both the performance and the aesthetics of your product.
Every design choice we help you make – from functionality to form, material and technology – is made for competition. The outcome is state-of-the-art equipment that empowers users and impresses spectators.
When developing a new product, brand or service, the first phase can be confusing as nothing is certain and every question seems to bring up more questions. Our hands-on approach will guide you through these design uncertainties and help you bring validated solutions to the market.
From a very early design stage, we combine industrial design expertise with graphic, brand, mechanical, UX and electronics design experience. So aside from having the right technical skills, we also understand the necessity of a strategic product, service and market fit, which we can translate into a suitable brand identity.
Styling, colours and material finishes are more than the sum of product and brand design. The right blend of details and finishes result in differentiation and expression, it adds personality and identity to your products. In some cases it’s all about evolving through contemporary trends, in others it’s about creating timeless standards.