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Achilles Design
Borchtstraat 30
2800 Mechelen
Belgium

+32 15 41 02 72
hello@achilles.be
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Blending performance with emotion

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We are a seasoned team of passionate cyclists that has built up extensive expertise in the cycling industry by developing performance road bikes, cargo bikes, high end e-bikes, cycling accessories and components.
We can help you with your challenges

Performance bicycles

Bicycles for competitors, enthousiasts and adventurers.
Case Eddy Merckx Cycles

E-bikes & speed pedelecs

Any type of bicycle with a motor and battery.
Case Ellio

Bicycle parts and components

Individual bicycle components, mechanical or with integrated electronics.
Case Kipando

Onshoring bicycle production

Design for local and just in time manufacturing.
Case ÅSKA

Strategy & innovation

We help you define a clear vision and strategy for your product, explore new business opportunities in emerging markets and develop viable product-service-systems (e.g. MAAS). Our innovation experts look at the broader picture so you can mitigate risks and make sound decisions.

Concept development and visualisation

Our knowledge of the bicycle industry and its different markets allows us to make educated design decisions about both the performance and aesthetics of your product. Even in the early design stages, we help you to conceptualise your vision with a great sense for feasibility. This can be a single sketch, a pitch presentation or even a virtual prototype with an online market validation campaign.

Brand building

Great brands are hard to ignore and easy to get. We rhyme company purpose, position and personality to help brand identify and clarify who they are. It’s about building something that people care about and want to feel connected to.

Styling & CMF

Bicycles are truly lifestyle-sensitive products. We make sure our designs not only function but also look brilliantly. Styling, colors and material finishes are more than the sum of product and brand design. The right blend of details and finishes result in differentiation and expression. It communicates your brand promise and adds identity to your products. We strive for the perfect synergy between contemporary trend and timeless standard.

Achilles has guided us to the ultimate Speed pedelec, Ellio. From idea board to 3D model, they translated our out of the box engineering dream into a unique product. When supplier design rules and assembly claim their rights, they ensured that the original design retained its power until the finish."

Tomas Keppens

Founder of Intu-E-Drive

Frame & hardware development

Driven to create outstanding user experiences, our core competency is the mastery of the whole bicycle development process from design ideation, frame geometry, silhouettes, CAD modeling, virtual prototypes, test models, small production batches to industrial mass production and implementation. We also like to lean on other expertise areas within Achilles design: wearables, electronics, mechanisms, alternative production techniques, etc.

Design for manufacturing

We are down to earth and work towards the realisation of products. From the start, feasibility and design for manufacturing are on our minds. Our expertise and experience from across industries enable us to drive projects from the initial sketch all the way to finalized products.

Media creation

Now that you have your desired product, you’ll need to put it out there in the world. We can help with the necessary visuals, renderings, videos or even POS material to showcase your product in a captivating way.

Cycling equipment and apparel

We also develop products that aid the comfort, safety and performance of the cyclist. Ranging from bike packing bags, helmets, lights to cycling clothing.

Achilles Design is a fast growing design & innovation agency with a deep-rooted track record of developing meaningful innovations for its clients, ranging from young growth businesses to multinationals. With a multidisciplinary team of senior product designers, process & service designers, biomedical engineers, digital, graphic & brand designers, as well as innovation consultants, we are specialists in innovating the core products and processes of our clients.
Method

Multidisciplinary approach

Achilles Design is active in multiple industries and advocates cross pollination of ideas and techniques. We dare to think outside of the box, explore bold directions, challenge conventions, experiment with innovative techniques and explore new use cases. Whatever it takes to create better solutions.

We work lean & co-operative

We want our clients to succeed. Our lean and co-operative approach help you keep track of development and budget. We bridge between different partners and advocate for your design to come out strong at the end.

We are experienced cyclists

We are a small team of passionate industrial designers / cyclists. We ride, build and tinker with bicycles in our spare hours. We know the latest trends and understand the different markets and cults in cycling. We know how to assemble and service bicycles and have a knack for experimentation.

Recent work
Team

Simon Depauw

Senior Expert Industrial Designer

Joris Ronsmans

Senior Manager Industrial Designer

Let's talk about what we can do for you