Colmar wants to serve good food in a place where customers feel at home and choose to come back to. It is important to get to know your customers to create such an environment. Therefore Colmar wanted on the one hand to retain more of their guests, and on the other gain insight in their behavior. On top of that Colmar was looking for a way to reward their returning clientele and enhance the communication between them.
With a great deal of returning customers, Colmar was looking for a loyalty application to be able to reward their clientele. Achilles guided Colmar through the complete creation of their loyalty platform.
To achieve customer insight and customer loyalty, the team agreed upon a smart saving system for the application. Customers start saving from their first scan, by presenting either the app itself or the physical card. And the sooner they come back, the more they can save. It’s possible to use the saved up credit any time the customer wants, in all of the restaurants. Colmar gains information and grows customer retention, and the customer can save money: a win-win situation.
For Colmar, Achilles Design took the lead throughout the whole design process. Firstly they defined an efficient UX strategy, validating this through workshops and user testing. Next they focused on UX Design, testing different prototypes until agreeing upon the perfect flow. After that the team worked on UI design. Finally Achilles supervised the development by our software partner Cubitec and also delivered the support.
First things first: Achilles started with laying out a sound strategy. During a series of workshops, they guided the Colmar team in defining the strategy for this new service. Our designers helped them in determining a clear goal and purpose, and to match the business requirements with customer needs. This process led to laying out the blueprint of the loyalty program’s mechanism. Also, the requirements for the minimum viable product (MVP) were defined.