Seasoned with love
Challenge
Who is Rose Mary
In the hustle and bustle of our lives, we don't want to compromise on the quality and freshness of our meals. At Rose Mary you can order food that is healthy and tasty. Just as we used to receive a "jar" from home. Just simple and good food. Achilles was asked to create a corporate identity that reflects who Rose Mary is. She cooks with Love and passion, and you should feel that you will be taken care of.
Achilles came up with an imagination who Rose Mary is. You don't meet her in person, you can't visit the kitchen, but through the look-and-feel of the brand, you can literally smell and taste the food – just like at home.
Branding
We associate the name with herbs and scents. It is a traditional, even somewhat nostalgic name that appears at different times and places. The name can be understood in all languages. The colour palette is based on spices. Green tones combined with discreet neutrals. A colour palette that radiates freshness.
Our passion for nutrition is our inspiration. An online restaurant requires tasty images that stimulate the senses. We add skillfully designed illustrations of spices and food to bring out nostalgia, skill and quality.
The result
A kitchen where every dish is prepared with passion, made with fresh ingredients and spiced up with that extra bit of love. Tonight, you eat healthy and tasty.
