A powerful story for a professional investment company

As the Colruyt family office, Korys is at the same time one of the largest non-institutional investors in Belgium. With a team of c. 30 professionals, the company typically invests in promising scale-ups and later-stage businesses that are focused around the theme of PPP (People, Profit, Planet). Korys asked Achilles Design to create a brand identity that reflects its sustainability-related guiding principles and investment philosophy. In order to fully understand the essence of the client’s business identity, we first conducted a thorough DNA exercise and closely co-operated with the client to redefine the company’s mission, vision and values. Based on that, we developed a renewed brand identity, practically from scratch.