1 There should be an emotional connection, a feeling of attraction at first glance.It may sound buzzworthy, but the looks of a desirable bicycle should grab your attention within a timespan of five seconds. Because it takes less than five seconds for emotions to form. These are intangible forces to be aware of. Knowing what does and does not contribute to a strong emotional response requires a keen eye and extensive design experience.
2 The appearance should accurately convey the purpose and performance of the bicycle.The way the bicycle looks, or its aesthetics, will evoke certain expectations about its purpose and performance. Just from looking at the bicycle the cyclist should be able to imagine the role it will play in their life. Imagine the shapes and curves of a time trial bike that express speed. Only after there’s a match between a cyclist’s need and a bicycle’s promise, desirability comes into play.
3 The conveyed purpose and related performance should be inherently there.The cyclist’s expectations need to be met during the first ride experience, otherwise the cyclist will decide against the bike. Consider a sturdy looking integrated rear rack with a load capacity of only 5kg, disappointing and rather useless for carrying groceries. Any initial setback will be very hard if not impossible to revert. A designer needs to be aware of this substantially decisive ‘feel-factor’.
4 Only a positive user experience leads to sustained desirability.Once a cyclist has purchased a certain bicycle, its performance in itself will be the key driving factor of sustained desirability: its ease of cycling, its robustness, its overall handling, comfort, safety, ease of maintenance, etc. all contribute to the joy of cycling, owning, maintaining and holding on to the bicycle for a long time. Any disappointment will be shown by the layer of dust it’s covered under, ageing in the garage.
1 Working with intangible concepts.Empathy is a core characteristic of an industrial designer, to get a good grasp on the needs, desires and expectations of the user. And to capture the right emotions that a client wants to evoke with their brand and product. These are intangible concepts, making them hard to clearly grasp and define, yet they cannot be tossed aside. They’re the vital starting point of every design process. Achilles Design has multiple tools and techniques to capture and work with these intangible concepts.
2 Formulate fitting design drivers.These intangible concepts get translated into design drivers that relate to both the engineering and aesthetic requirements. This process is based on both practice and experience. In essence you’re describing and prioritizing the key properties of your bicycle. These should steer you in a dedicated direction and serve as a guide throughout the development process. All of the design drivers need to be present in the final design. At the end, they will make the difference, they will turn your bicycle into something your target audience truly desires.
What makes a bicycle truly desirable is very dependent on the user expectations and the needs of the targeted cyclist. If a design doesn’t strike the right chord it might be that the designer has missed some of these marks or that the design simply wasn’t intended to speak to you.