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We design the future of retail products, spaces and experiences

We combine product, service, brand and architectural design to help retailers and suppliers deliver memorable retail experiences that build long-term customer loyalty and drive profit across all channels.

Store Concept Design

Our designers build upon expertise and ideas from across industries to create purposeful retail spaces and places that connect, engage, inspire and convert customers. Physical, digital and spatial touchpoints are carefully designed and combined to create immersive user experiences that amplify your brand and turn visitors into long-term customers.

Retail Products

From concept to name to packaging, Achilles works with retailers to dominate customer carts and minds with private brand products that drive brand loyalty and checkout revenue. Working across disciplines, our teams find the sweet spot in-between customer needs and competitive positioning in key categories with innovative product portfolios that move retail brands from invisible commodity to profitable differentiation.

Retail Brand Design & Strategy

Our brand builders help retailers map stories to touchpoints and design how their brands walk, talk, look and feel. Aligning insights from category buyers and competitive analysis with business goals, our teams amplify brands through a purposefully designed mix of visual identity, storytelling, market positioning and customer experiences that work in concert to drive purchase decisions and build long-lasting brand loyalty.

Retail Service Design

We create moments your customers come back for. From an intimate understanding of all the interactions customers have with your brand, we design memorable interactions at every stage of the retail experience, systematically removing all points of friction. Next, we build a blueprint to align your customers’ behaviors with the way your business operates by defining the people, processes and technologies needed to deliver the experience.

Retail Innovation

In the face of rapidly shifting consumer trends, we help retailers understand where, what and how to innovate. Our teams match business goals with customer needs to uncover untapped opportunities for value creation and pivot old ways of thinking into new business models and revenue streams. With a unique mix of designers, strategists and technologists, we have everything it takes to streamline vision into actionable strategy and business growth.

The challenge in retail is to put your customer first, invest in the digital future and remain profitable.

Why Achilles?

Customer-centric lens

We help retailers thrive in the face of rapid change by challenging assumptions from a customer-centric lens. Through back-and-forth immersive research and rapid prototyping, we look at problems through the eyes of customers and iterate the right ideas into differentiating solutions of products, services, and spaces that make them feel truly understood.

Full-service solutions

Merging skills across product, service, brand and business design with creative thinking and commercial know-how, we deliver integrated end-to-end solutions. Whatever the challenge or scale, our teams can manage projects from first idea to strategic implementation and production follow-up — ensuring creative coherence throughout.

Meaningful design

As products and shopping express our personal identities and shape our environments, Achilles approaches projects as opportunities to make a positive impact. Working with clients, we pursue the design of sustainable solutions that go beyond mere commercial success and push the standards for care, work, education, self-expression and social connection.

Recent work
Thank you for reworking the trend report! We’re all very enthusiastic about it! Fresh and positive design, really invites to read! Top!

Fiona Ketele

COLRUYT / Trendwatcher

Tom Verbist

Senior Manager Innovation & Service Designer

Nele Vermaelen

Senior Expert Brand Designer

Wannes De Schepper

Senior Expert Brand Designer

Gerty Deschrijver

Senior Brand Designer

Pieter De Vocht

Innovation & Service Designer

Koen Elsen

Founding Partner

Isa Ryken

Senior Expert Brand Designer

Ready to work together?

Let's talk about you.