Retail design is about much more than just an aesthetic layer of a store. It is a complex discipline where the story of a brand is being translated to a customer journey and a physical shop space, resulting in a unique and great shopping experience for customers. Retail design incorporates elements of service design, industrial design, graphic design, interior decoration and advertising.

Because the primary purpose of a retail space is to stock and sell product to consumers, the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer. But a retail spaces is also a brand “showroom” to build the brand image and enable multi-channel sales through both physical and digital channels.
We view the store concept through the eyes of the customer.
Together with the client and the brand managers, we read what is happening in the minds and behavior of consumers and how it interacts with the brand.
We dive into the trends and the future. We understand the needs of the brand, the retailer and the consumer, taking into account the technological and socio-cultural evolution. Developments in retail go very fast within a continuously changing society, disrupted by new technologies and habits. We follow the trends with eager eyes and spot future opportunities.
We do more than just designing new store concepts. We think along with you, guide the process and ensure the consistency of the whole picture, including the brand and the service concept. We take care of the production follow-up by using our vast experience & network in product design & development.