The right information in the right place At the right time
The right delivery, to the right customer, at the right moment, at the right temperature and with the right driving style? Thanks to this tracking device you have eyes all along the supply chain.
Through mood boards and an accompanying styling equalizer, we translated Ubidata's company values into tangible design features. In this way we forgo the discussions of whether something is objectively beautiful or not, but rather focus on communicating key brand values.
After listing all requirements and building a sound product architecture, we could start sketching and exploring all kinds of shapes. Combining features of different proposals resulted in a final concept.
Built to last
This device is made to hang underneath a cargo truck or train for years without anybody looking after it. On the one hand you can imagine it needs to be resistant to water, dust and impact. On the other hand Ubidata asked us to emphasise the human aspect of their services. This resulted in a sturdy, yet elegant looking 3D model, feasible for production which conveyed Ubidata’s key values of technical excellence, robustness combined with a human touch.
Making it real
By sourcing the appropriate parts and right materials within budget, we could quickly produce the first visual prototypes. These prototypes were shown to Ubidata's customers at SITL in Paris, the international meeting place for transport, logistics and supply chain.
To be continued...
"Working with Achilles Design has enabled us to convey our strong underlying brand values in the embodiment of our product development program."
"We listen carefully to our customer and translate their needs into a real product, within a couple of weeks if necessary."
Vice president of research and development
Industrial designer - Project manager