The need for more sustainable ways of living is growing fast. How we live is largely determined by the products and services we use every day. That’s why designing more sustainable alternatives for our current products, services and businesses has an important role in ensuring that we will still have a liveable world for our children.
Our generation may well be the first to comprehend and experience the almost irreversible damage our species has done to our planet. Blaming our predecessors for that won’t solve it. The responsibility is not theirs anymore, it is ours now, and that responsibility weighs more than it has ever before. If we don’t act now, it will be too late; The earth will soon reach a tipping point and start warming up itself at an exponential pace, resulting in a world we don’t want to (and cannot) live in.
The ‘Sustainable business ideation deck'There’s not one golden solution to this wicked problem we face, but every improvement counts. That’s why we want to share one of our latest tools with you. The ‘Sustainable business ideation deck’ is a set of cards that we developed together with OVAM (the Public Waste Agency of Flanders). Every card in this deck describes a principle on sustainable design, with an example on the back of that card. We’ve been using these cards in workshops with our clients to come up with ideas for more sustainable products, services or business models.
We’ve seen proof of how this inspirational card deck, combined with a structured brainstorming session results in actual starting points for the development of innovative and sustainable products, services and business models.
After this fun workshop of 60-90 minutes, you get a selection of ideas that are turned into concepts and that are ready to initiate a sustainable project for your business.You’re free to use the cards the way you like, but here’s how we use them as an ideation tool in group exercises:
Want us to help you through the ideation and development of your next sustainable product, service or business model that fits your innovation strategy?