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A premium cycling brand named after the most famous rider ever!

Challenge

Eddy Merckx

Every sport has its legends, but cycling has a living legend: Eddy Merckx, the most successful cyclist of all time, is the top authority on human powered speed. For several years, Eddy Merckx cycles maintained a strategic design partnership with Achilles Design to guarantee a unique design language throughout their entire bicycle range.
Achilles covered the full spectrum of design work by integrating solid industrial design with sleek styling. Achilles Design contributed its distinguished branding and refined graphic design capabilities, from integrating new trends in bicycle design to the graphic layout of the annual sales pitch.
Product design

Power under control.

Eddy Merckx Cycles wants to offer high quality bicycles for demanding racing cyclists. New models all have to fit a distinctive design identity, defined by technical requirements such as stiffness, compliance, geometries and UCI regulations. Complex surface modelling allows us to achieve a good tension between stiffness, stability and safety; technical features like cable integration, seat post clamps, and hardware mounts – all combined in an attractive design.
Brand design

Experience Eddy's racing spirit

All model names are linked to 1 of the 525 victories in Eddy’s incredible career. Each frame is developed around unique characteristics. The graphics should embrace the industrial design. Blending Eddy’s true racing spirit and future market expectations results into a differentiating appearance of each and every bike.
Prototyping

Make styling proposals that actually work.

Rapid prototyping of detailed CAD models is the perfect preparation for mold drawing and advanced composite lay-up technique. We translate functional and behavioral specifications into a manufacturable look and feel for the carbon, aluminum and steel frames of Eddy Merckx Cycles.
Applying graphics on a bicycle frame requires accurate shaping and dimensioning of decals or paint masks. We combine 3D models with hand on cutting and pasting to define attractive but feasible designs.
The result
A complete range of highest quality bicycles for demanding racing cyclists.

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Seriously streetwise

Challenge

The official FIBA 3x3 World Tour basketball backstop

When Schelde Sports, an ABEO group company, asked us to transform their SAM 225 Club basketball goal into a device that is fit for the FIBA 3X3 World Tour, we jumped at the chance to show them our skills on the court. In just a few weeks, we came up with the final product.
“The true challenge was to translate the wishes of the customer into a feasible design in a really short period of time.”
Approach

Training the innocent looking SAM 225 Club into its new tougher looks

It had to have enough muscle to stand up against all weather conditions, be safe and secure, and still be able to deliver the messages of the sponsors. Together with padding specialists Coolen from Eindhoven, and thanks to Schelde Sports’s expertise and know-how, our design was detailed to perfection and quickly realized.
“We made it real thanks to a full-scale prototype.”
Concept

A portable competition basketball backstop unit

This basketball tower is fitted with the SAM (Spring Assisted Mechanism) system, a Pro Action 180° dunk ring, an anti-whip net and a full set protection padding for front, sides, backboard and neck. It’s completely freestanding thanks to the integrated extra counter-weights, no floor anchoring required. It’s ideal for indoor and outdoor events thanks to its extra thick and strong paddings with urban look. It can be moved by 1 person and positioned using the APF (Automatic Pedestal Feet) system.
The result
Unique game, unique backstop! As a result of that FIBA chose Schelde Sports as their official partner for the FIBA 3X3 World Tour and all FIBA 3X3 World championships.
We are proud to team up with FIBA and become the official backstop unit supplier for the 3x3 World Tour and the 3x3 World Championships.

Bart Prinssen, ABEO

ABEO, Schelde Sports – Managing Director

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The royal way to explore

Challenge

A high quality e-bike with a revolutionary navigation cockpit

We helped Kingo to provide sightseers with a fun, novel and healthy way of exploring the places they visit, while being at the wheel of their own experience.
“A smart guide e-bike, equipped with fascinating routes for tourists to explore."
Approach

Everybody Kingo?

The hotels and the tourists are only two groups of stakeholders within the Kingo service system. To thoroughly understand all of Kingo’s players, we organized co-creation workshops with users, who fit the Kingo profiles. This helped us to form a complete picture, to cater to their needs and wishes and to provide them with exciting value propositions.

Shaping our ideas

Through sketches, basic 3D models and rough breadboards, we explored valuable solutions for the many challenges at hand. This included the general cockpit build-up, attachment to the bike, waterproofing and integration of connectors, speakers, power button and other design constraints. Thanks to our experience, a thorough analysis of the e-bikes market, and Kingo's company values, we could quickly list requirements for the bike frame and all of its components. To start talks with potential suppliers, we created a smart photo montage of existing frames, newly developed components and graphic decals which simulated the perfect Kingo e-bike.

Innovative electronics

Zenso, our privileged partner for state-of-the-art electronic design, took care of the internal hardware. Together we selected components and checked for potential interference with the housing and their detailed 3D model of the PCB. Joining forces, we solved problems regarding thermoregulation, cable management, and faster assembly.

User interface of the navigation cockpit

The digital user interface has a 1024 x 600 resolution touchscreen and provides the user with different route options. On time notifications of points of interest and points of eating and drinking give the user information in a way that was never seen before. Using barebone wireframes we constructed the structure of the app, the icons, and the animations that will support the user having a new way of experiencing an e-bike ride. In every wireframe iteration the icon design and styling of the app were evaluated and redirected to meet the needs of the end-user until it was deemed a perfect fit.

Prototyping

By sourcing the right parts and materials, within budget, we could quickly perform tests on the first prototypes. Checking waterproofness, finetuning antenna placement, and evaluating readability of different displays we were able verify these critical functionalities in an early stage of the design process.
"Customer journeys, experience maps and service blueprints delivered a list of challenging requirements.”
Concept

The most comfortable way to discover an area

The Kingo Smart Bike is a connected e-bike equipped with a 10 inch cockpit that operates as a true bicycle board computer. It displays real-time telemetric bike data, such as speed, battery percentage and distance, and has a high-end bicycle navigation system. The Kingo Explore App itself offers an on-board digital touristic cycle map with three different navigation options. In the ‘discover the region’ modus, tourists can freely explore the region. The map on screen shows the cycle networks and touristic highlights of the region. Together with the ‘search by address’ option, the cyclist is in full charge to adapt his journey at any given moment. Finally, ‘predefined routes’ with points of interests to visit offer tourists full guidance for their trip.
The result
The royal way! After a few iterations, Kingo could launch the bikes at a fine selection of hotels. At this very moment customers are enjoying the Kingo experience.
Achilles Design was the perfect match for us as a startup: from first design thinking and ideation sketches to photorealistic renderings and prototyping techniques. All steps made it easier for us to validate our assumptions."

Cédric Langer

Co-founder - COO

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Ride Ellio

Challenge

Next generation speed pedelec that replaces the car

With Ellio, Intu-e-Drive aims to develop a bicycle that could be a full-fledged replacement for a car, a high end speed pedelec that’s safe, reliable and intuitive to ride. This is achieved through a series of innovative features: a 2 wheel drive system, automatic gear changes, autonomous braking, a powerful battery and intelligent control software. This bicycle is an innovative mobility solution that takes away the uncertainties of being on the go.
Achilles Design was involved from the early start of this project; from the first garage built model inspirational concept sketches to the final detailing necessary for tooling and production. Offering a lean and cooperative design approach, tailored to the challenges, speed and budget of a start-up company.
Approach

Moving fast and efficient towards relevant product-market fit concepts

We supported Intu-e-Drive in the search for a product architecture that merged all the technical requirements (frame design, battery, motors, controller, etc.) with the functionality and desirability of a high-end speed pedelec. Building upon our expertise in bicycle design and market knowledge we are able to quickly develop design concepts with a high feasibility rate. Allowing us to move fast and efficient towards relevant product-market fit concepts in design sprints.
Develop for prototyping

Verify and improve ride quality and appearance

Initial concept drawings are refined towards the build of a prototype. Many cycling products can only be truly tested on a physical and functional prototype. Consecutive development and prototype cycles allows us to verify and improve its ride quality and appearance, but also to test technical, mechanical and electronic solutions.
Detail for industrialization

Our experience in different disciplines

Achilles Design played an extensive role in the industrialization process, going over all the components and defining their technical requirements and in respect to the intended look and feel. Our experience in different disciplines such as frame production, assembly, plastic mouldings, electric components, electronic controllers, etc. allows us to support you all the way to a finalized and functional product.
The result
Ellio is the next generation of speed pedelecs with fully integrated safety and intuitive riding features. An innovative solution for a future proof and sustainable mobility.

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It’s in the bag!

Challenge

Develop each year a range of school bags for all ages

Kangourou, a private label of Colruyt Group, offers a wide variety of school related products. Together with the rebranding of their writing supplies, Achilles Design also helped to develop their range of school bags.   Kangourou offers satchels and backpacks for children of all ages, from toddlers to tweenies to teenagers. With all of these ages having different needs and ideas about what is trendy, it is hard to create a line which seems coherent and lives up to the brand, unless you have a solid handle on the core values of the brand. From this foundation you can build up the range. The functionality of the individual bags and the look and feel are thoroughly analyzed and improved upon year after year.
Inspiration

Trendwatching

Mood boards on current trends inspire our fashion designers to create new characters, illustrations, prints, patterns and color palettes. They also take a closer look at different fabrics and sewing details.
We invited children in the age groups ranging from kindergarten to teenagers to our co-creation workshops. During these workshops, we gathered feedback on our first designs and let them work on their own ideal school bag. Like this, we learn what is trending.
Survey

The children choose via custom made online survey

In the next stage we ask a large group of children to review our designs in a custom made online survey tool. By scoring different designs and adding comments on why they do or don't like a design, the favorite designs come forward.
Ready for production

Optimizing the functionalities of all different models

Handy zippers, additional pockets, attractive labels, durable velcro, reflective piping for safety and a rain cover for common Belgian weather conditions.
The result
Working with children gave us the fresh perspective that allowed us to set up an inspiring range of products.
"I prefer story-doing over storytelling. No fairytales but real stories, made by children."

Sofie Priels

Brand Manager

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Reinventing the drinking bottle

Challenge

A modern and appealing drinking bottle that is fun to use

Kambukka hired us to develop trendy drinking solutions for people on the go that suit every occasion. By combining aesthetics with smart functionality, we helped them to realize a broad range of drinkware that fits everybody’s lifestyle and personality.
Approach

Together we stand stronger

To meet the needs of different kinds of consumers all around the world our product designers, branding experts and innovation consults had to work in close collaboration with the Kambukka management. Achilles Design accompanied the client in the whole process, from early sketches to industrial production.
Concept

A smart range of thermal and water bottles

We like to introduce you to Etna, Olympus, Elton, Lagoon and Reno. All of them fully leakproof, available in fashionable colors and providing a smooth drinking experience thanks to the patent pending product features.
Innovations

A lid for any occasion

Do you like your drinks icy cold on a hot summer day? Just combine a thermal mug with the lid of a water bottle. You can mix and match all bottles and lids to customize a perfect drinking experience.

Snapclean®

Snapclean® makes them very easy to clean. Just pinch and pull to remove the inner mechanism and prepare the lid for a thorough dishwasher cleaning.

3-in-1 lid

Slowly waking up behind your desk with your morning cup of coffee in hand is a different kind of setting than hastily knocking back an espresso on your way to your next meeting. That’s exactly why the 3-in-1 lid has multiple positions: 'push to drink', 'always open' and 'locked'.
The result
Don't think, just drink! At first, Kambukka launched its products in Europe, but later also in China, Canada, Russia and Australia. Effectively, Kambukka pushes the boundaries in an ever-growing market of reusable drinking bottles.
Starting with a rough concept of many loose ideas, we succeeded, together with Achilles, in not only omitting the superfluous, but also in making many difficult decisions. Slowly but surely Kambukka became a real brand with its own typical design language.

Sabrina Ruzzi

Marketing Manager Kambukka
There are too many products of inferior quality. We do not only work with high-quality materials, but pay attention to finish and ease of use.

Stijn Lowette

CEO Kambukka

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