Travel light, drive smoothly and enjoy!Everything we do starts with deep understanding and to try to get into the brand's lifestyle. Whether you're on your way to work or on a bike weekend with your friends, you want to be comfortable. People want a bike that can handle many rides, both a 'round trip' to the bakery and a trip on a new biking highway (‘fietsostrade’). HIRON takes you cycling – everywhere. Hiron's bikes carry you effortlessly on all Belgian roads. “Through wind and weather – free as a bird!"
Our first step was to dive into the world of cycling (which was not that hard because we're all cycling enthusiasts!)
Play around with visual elementsWe were able to play around with some of Hiron's visual elements, along with the brand assets like the colors and logo. We played with the three colors, letters and photos. Cut, paste, mix - play with intuition. Ultimately, with all this background, it was much easier to exercise the visual storytelling.
Naming conventionHIRON is derived from the French word Hirondelle, or swallow. The name sounds international, but also has a Belgian character. Like the cyclist, a swallow is a migratory bird that flies through weather and wind.
Visual identityNot coincidentally, a bird flies above HIRON. Tight and proud, he's going to show you the way. He points to freedom you discover when cycling. And especially he always remains his sympathetic self.
The colorsThe colors associated with Hiron are soft shades of red, yellow and black. Our national tricolour, but somewhat weathered. Like she's been through a lot of sun, weather and wind. They are subtly used in communication.
TypographyThe playful freedom Hiron wants to radiate is reflected in the lettering with the letters of H I R O N. While the word (HirON) exudes reliability and the letters themselves appear rather robust and functional, they pop up 'dancing' in communications, to emphasize the winged freedom of the cyclist.
"At Hiron we want you not to ride, but to fly and feel as free as a bird."
From a distance, the Hiron bikes have their modest appearance, fit in many environments, but retain a quality look. Closer you will discover their playful character in the fine details and colours. With Hiron we want to show that quality, accessible healing, and inclusiveness can exist in harmony.
Eddy MerckxEvery sport has its legends, but cycling has a living legend: Eddy Merckx, the most successful cyclist of all time, is the top authority on human powered speed. For several years, Eddy Merckx cycles maintained a strategic design partnership with Achilles Design to guarantee a unique design language throughout their entire bicycle range.
Power under control.Eddy Merckx Cycles wants to offer high quality bicycles for demanding racing cyclists. New models all have to fit a distinctive design identity, defined by technical requirements such as stiffness, compliance, geometries and UCI regulations. Complex surface modelling allows us to achieve a good tension between stiffness, stability and safety; technical features like cable integration, seat post clamps, and hardware mounts – all combined in an attractive design.
Experience Eddy's racing spiritAll model names are linked to 1 of the 525 victories in Eddy’s incredible career. Each frame is developed around unique characteristics. The graphics should embrace the industrial design. Blending Eddy’s true racing spirit and future market expectations results into a differentiating appearance of each and every bike.
Make styling proposals that actually work.Rapid prototyping of detailed CAD models is the perfect preparation for mold drawing and advanced composite lay-up technique. We translate functional and behavioral specifications into a manufacturable look and feel for the carbon, aluminum and steel frames of Eddy Merckx Cycles.
Applying graphics on a bicycle frame requires accurate shaping and dimensioning of decals or paint masks. We combine 3D models with hand on cutting and pasting to define attractive but feasible designs.
“The true challenge was to translate the wishes of the customer into a feasible design in a really short period of time.”
Training the innocent looking SAM 225 Club into its new tougher looksIt had to have enough muscle to stand up against all weather conditions, be safe and secure, and still be able to deliver the messages of the sponsors. Together with padding specialists Coolen from Eindhoven, and thanks to Schelde Sports’s expertise and know-how, our design was detailed to perfection and quickly realized.
A portable competition basketball backstop unitThis basketball tower is fitted with the SAM (Spring Assisted Mechanism) system, a Pro Action 180° dunk ring, an anti-whip net and a full set protection padding for front, sides, backboard and neck. It’s completely freestanding thanks to the integrated extra counter-weights, no floor anchoring required. It’s ideal for indoor and outdoor events thanks to its extra thick and strong paddings with urban look. It can be moved by 1 person and positioned using the APF (Automatic Pedestal Feet) system.
A high quality e-bike with a revolutionary navigation cockpitWe helped Kingo to provide sightseers with a fun, novel and healthy way of exploring the places they visit, while being at the wheel of their own experience.
Shaping our ideasThrough sketches, basic 3D models and rough breadboards, we explored valuable solutions for the many challenges at hand. This included the general cockpit build-up, attachment to the bike, waterproofing and integration of connectors, speakers, power button and other design constraints. Thanks to our experience, a thorough analysis of the e-bikes market, and Kingo's company values, we could quickly list requirements for the bike frame and all of its components. To start talks with potential suppliers, we created a smart photo montage of existing frames, newly developed components and graphic decals which simulated the perfect Kingo e-bike.
User interface of the navigation cockpitThe digital user interface has a 1024 x 600 resolution touchscreen and provides the user with different route options. On time notifications of points of interest and points of eating and drinking give the user information in a way that was never seen before. Using barebone wireframes we constructed the structure of the app, the icons, and the animations that will support the user having a new way of experiencing an e-bike ride. In every wireframe iteration the icon design and styling of the app were evaluated and redirected to meet the needs of the end-user until it was deemed a perfect fit.
PrototypingBy sourcing the right parts and materials, within budget, we could quickly perform tests on the first prototypes. Checking waterproofness, finetuning antenna placement, and evaluating readability of different displays we were able verify these critical functionalities in an early stage of the design process.
The most comfortable way to discover an areaThe Kingo Smart Bike is a connected e-bike equipped with a 10 inch cockpit that operates as a true bicycle board computer. It displays real-time telemetric bike data, such as speed, battery percentage and distance, and has a high-end bicycle navigation system. The Kingo Explore App itself offers an on-board digital touristic cycle map with three different navigation options. In the ‘discover the region’ modus, tourists can freely explore the region. The map on screen shows the cycle networks and touristic highlights of the region. Together with the ‘search by address’ option, the cyclist is in full charge to adapt his journey at any given moment. Finally, ‘predefined routes’ with points of interests to visit offer tourists full guidance for their trip.
Next generation speed pedelec that replaces the carWith Ellio, Intu-e-Drive aims to develop a bicycle that could be a full-fledged replacement for a car, a high end speed pedelec that’s safe, reliable and intuitive to ride. This is achieved through a series of innovative features: a 2 wheel drive system, automatic gear changes, autonomous braking, a powerful battery and intelligent control software. This bicycle is an innovative mobility solution that takes away the uncertainties of being on the go.
Achilles Design was involved from the early start of this project; from the first garage built model inspirational concept sketches to the final detailing necessary for tooling and production. Offering a lean and cooperative design approach, tailored to the challenges, speed and budget of a start-up company.
Moving fast and efficient towards relevant product-market fit conceptsWe supported Intu-e-Drive in the search for a product architecture that merged all the technical requirements (frame design, battery, motors, controller, etc.) with the functionality and desirability of a high-end speed pedelec. Building upon our expertise in bicycle design and market knowledge we are able to quickly develop design concepts with a high feasibility rate. Allowing us to move fast and efficient towards relevant product-market fit concepts in design sprints.
Develop for prototyping
Verify and improve ride quality and appearanceInitial concept drawings are refined towards the build of a prototype. Many cycling products can only be truly tested on a physical and functional prototype. Consecutive development and prototype cycles allows us to verify and improve its ride quality and appearance, but also to test technical, mechanical and electronic solutions.
Detail for industrialization
Our experience in different disciplinesAchilles Design played an extensive role in the industrialization process, going over all the components and defining their technical requirements and in respect to the intended look and feel. Our experience in different disciplines such as frame production, assembly, plastic mouldings, electric components, electronic controllers, etc. allows us to support you all the way to a finalized and functional product.
Develop each year a range of school bags for all agesKangourou, a private label of Colruyt Group, offers a wide variety of school related products. Together with the rebranding of their writing supplies, Achilles Design also helped to develop their range of school bags. Kangourou offers satchels and backpacks for children of all ages, from toddlers to tweenies to teenagers. With all of these ages having different needs and ideas about what is trendy, it is hard to create a line which seems coherent and lives up to the brand, unless you have a solid handle on the core values of the brand. From this foundation you can build up the range. The functionality of the individual bags and the look and feel are thoroughly analyzed and improved upon year after year.
TrendwatchingMood boards on current trends inspire our fashion designers to create new characters, illustrations, prints, patterns and color palettes. They also take a closer look at different fabrics and sewing details.
The children choose via custom made online surveyIn the next stage we ask a large group of children to review our designs in a custom made online survey tool. By scoring different designs and adding comments on why they do or don't like a design, the favorite designs come forward.
Ready for production
Optimizing the functionalities of all different modelsHandy zippers, additional pockets, attractive labels, durable velcro, reflective piping for safety and a rain cover for common Belgian weather conditions.
A modern and appealing drinking bottle that is fun to useKambukka hired us to develop trendy drinking solutions for people on the go that suit every occasion. By combining aesthetics with smart functionality, we helped them to realize a broad range of drinkware that fits everybody’s lifestyle and personality.
Together we stand strongerTo meet the needs of different kinds of consumers all around the world our product designers, branding experts and innovation consults had to work in close collaboration with the Kambukka management. Achilles Design accompanied the client in the whole process, from early sketches to industrial production.