How do we get visitors talking about Flanders' finest industries?Toerisme Vlaanderen and AIR approached Achilles Design to help them create a unique fair experience abroad, that would help in getting professional interest in Flanders' industries. We took on the challenge of developing the experience concept, technical development, production and installation in less than 6 weeks.
Enjoying a custom, high-tech beer that is brewed with an ingredient that has its roots in each industry? An aroma-therapy room with scents from Flanders? Or why don't we make a fictional, artful encyclopedia that explains Flanders in a completely idiosyncratic way, a "Codex Flandrianus"?