Design a suitcase for the next generation travelerSamsonite, the world leader in luggage products, and Achilles Design worked together on this innovation project. This collaboration boosted the company's continuous research of conceptual product solutions for the next generation traveler. Together we further developed and styled this new design, resulting in the Ibon suitcase.
The Ibon is the end result of a forward- thinking design effort between Samsonite and Achilles Design with a strong focus on usability and convenience. The suitcase is a newtype of luggage designed from the inside out, and built around stacks of clothing. It is tailored to the trend of slow travel, where the journey is just as important as the destination.
Suitcase with first-of-its-kind featuresThe biggest and most distinctive features of Ibon are the transversal split and the central one-point closure system. These two features result in a fast and easy access while traveling. With numerous first-of-its-kind features, the Ibon creates new packing and travel routines:
- The transversal split is a true space saver when opening the suitcase and doesn’t compromise on interior capacity. The telescopic handle is integrated in the hinge, and is not in the way when packing.
- The central one-point closure system allows for fast and easy access, moving away from multiple latches and long zipper paths. The built-in TSA lock features a latching mechanism to close the suitcase in one swift motion.
- The patented interior compression system ensures a secure luggage retention on both sides of the suitcase. It also creates additional packing capacity, compared to traditional systems.
- The central interior carry handle offers mobility during packing, allowing you to carry the opened suitcase from one room to the other, even through narrow doorways.
- Dual handles on the corners and sides allow for ergonomic movement of the suitcase: walking up or down the stairs, lifting into a car boot, opening and closing.
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FIBA and the need for innovation in basketball
The International Basketball Federation (FIBA) governs the game of basketball worldwide. FIBA has the mission to increase the importance of this beautiful game. To do so, the federation understands that it’s key to continuously innovate basketball. To strengthen the business of basketball, we must think of new value propositions for basketball equipment, innovative business models and service designs.
Collaborations with members of the FIBA network is critical to boost the value of basketball. That’s why FIBA wants these venue suppliers and manufacturers of basketball equipment to be inspired. They must feel empowered to work on innovative basketball products and services. Enter Achilles Design. FIBA asked our innovation consultant (Per Mans) as a public speaker to inspire and guide the members of this partner network.
The focus of our talk had to be on persuading and onboarding the FIBA network. We had to make these companies enthusiastic about the many possibilities to innovate their own product designs, their service designs and their business models.
Getting the FIBA audience on board
First we had to understand our audience. We’re talking about hundreds of companies from around the globe, coming together for a virtual innovation event. Many companies are also competitors from one another. That means they would not be as open as we’d like to share thoughts and innovative ideas. So we were challenged to keep our audience engaged with very few interactions - just a few live polls during our talk.
We started off with a high-energy video on sports innovation trends that we’ve created to shake up our audience. Only then we started the actual presentation. In our slides we could have just summed up and illustrated the many innovation opportunities for basketballs, flooring, hoops, fan engagement, training wearables ... But that would become boring fast. Bye bye innovation appetite.
To keep our diverse audience engaged we told the story of a fictional character named Emma. Using design thinking and storytelling techniques, we follow her from a very young age, through her entire basketball career until she retires from playing and adopts supporting and management roles. In all chapters of her life she approaches the game differently, with new user needs and desires. Each chapter allowed us to talk about different value propositions and innovation areas to consider. This format proved to be extremely engaging and empowering to our audience.
Curious about the live event? Then take a look at the recap video.