City of Turnhout

Helping small shop owners innovate their business

Realisation

  • Smooth customer journeys
  • Redesigned business models and shop layouts
  • Actionable advice and tools for implementation

Getting shop owners excited to grow their business.

Some areas in the city of Turnhout risk to become degraded. To counter this, the city launched a large project called ‘Veerkrachtig Stadshart Turnhout’. As part of this project, we were asked to help small shop owners in these areas to gain more from their business. Because their growth also enhances the overall feel in the area.

We teamed up with 4 ethnic shop owners to innovate their business. At the end of the design track, each shop received advice and assets to take action right away. These ranged from small things such as redesigned window stickers or mail scripts for business development, to larger-scale advice such as construction plans for a shop expansion.

The power of visuals to break the language barrier

Because these entrepreneurs do not understand our native language (Dutch) or English very well, we worked with a translator and made our advisory reports very visual. These renders were key in this project to excite the entrepreneurs and to clearly communicate our advice. Assets such as vector files and printables were delivered to the entrepreneurs, as well as referrals to partners who could help these shop owners to implement our advice.

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Borchtstraat 28
2800 Mechelen

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Mechelen
Borchtstraat 28

hello@achilles.be
+32 15 41 02 72