The rebranding that spiced things up

Solucious, the B2B food service brand of Colruyt Group, needed a brand story and identity that was better aligned with their vision, mission and approach. A brand identity that would make employees proud ambassadors while still keeping focus on serving clients’ needs to the max. In order to achieve this, we started off with an archetype exercise that would determine the right direction for the brand assets and tone of voice.