Design a festival event and keep the underlying motivation presentLolands is the umbrella name for benefit activities with the goal to support A.L.S. research. The biggest attraction is the annual family festival in Scherpenheuvel. The reason for the establishment of Lolands is a very personal story. A good friend, Lorenz (Lo, for the friends) died at a very young age from the consequences of A.L.S. After 5 years of successful editions with an increasing number of visitors, there was a demand for a more professional approach in marketing and communication.
Graph with contentA festival like Lolands demands a playful and positive look-and-feel, without losing sight of the goal and its underlying motivation. A key requirement of its brand identity therefore has to be that graphics are substantiated and not just empty decorative elements. In this case, one where the tribute to Lo is palpably present during the event.