Kangourou’s epic-design school supplies
Challenge
Up-market school supplies with an epic design for teenagers
Our client asked us to design an original look for its school supplies and the packaging thereof.
Approach
Immerse in the world of young people
We immersed ourselves in the world of youngsters to find out what they like. We found out that they want hip and cool school supplies to show off. Young generation Z-ers require awesome gadgets that are cool, chill, and ‘epic’, and we gave them just that – with a wink and a nod to the parents.
Concept
Let's doodle!
Doodling (i.e. scribbling) is something nearly all teenagers do – whether consciously or unconsciously. Names, drawing and logos are scribbled all over pencil cases, notebooks, and book bags. Their drawing style is often influenced by comics, cartoons and (animated) films.
The design
Our starting point was a large and very crowded drawing in the style of a doodle that shows all attributes of the world of teenagers. Kangourou's school products, and what they are used for, are all incorporated in the drawing. This ‘master visual’ is used as a visual system, which is returning on all product packages with slight variations by highlighting a different focus point.
Packaging
By rotating the master visual, we could constantly generate a new fragment of the doodle. Every product category therefore has a different doodle fragment on its packaging, showing a scene that focuses on the product in question. We also use variations in the background colours. No monotony, just a cool and chill design. It makes learning more fun!
The result
From packaging to product range
as it turned out, the doodle was also very useful as a pattern on a product range of stationery, wrapping-papers and a variety of school equipment.