Carefree happinessPregnancy, giving birth, and raising young children creates demand for baby supplies. Natural requirements for anything that concerns a baby are quality and reliability, trust and comfort. For a retailer in baby supply, it is crucial not only to offer the right products, but to offer information around the subject, share relevant tips and tricks, and to make customers feel understood. Achilles Design was asked to help the brand to develop a visual identity that radiates cheerful comfort. A warm and balanced design that informs and inspires at the same time. It’s not just about selling baby products. It’s about offering (future) moms proper advice, guidance and security.
We combine our expertiseWe work in close co-operation with the client, with whom we ran workshops and debriefs. We developed a dedicated communication strategy and determined the most suitable use of colour, typography and graphic elements.
We plan out an ideal scenario with several clear and fixed milestones to lead our way. With each milestone we take a step further down our creative path coming closer to the ultimate result.
Market research and desktop researchBefore we start designing, we went through a pre-study period, thereby running a desk research on the subject, during which we tried to better understand the customer and her needs. We then ran a gap analysis versus the current look and feel of Dreambaby and developed a new visual identity that closed the gap. The next step was to dissect the existing brand. This helped us to determine the characteristics of topics and to develop a suitable communication strategy.