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Robi, sustainable hydration in style


Robi Box pushes all the right buttons

  • Sustainable product, from idea to execution
  • Easy to install in any kitchen
  • Fresh filtered water from your tap with a simple push on the button

Drinkable tap water, from business to consumer

Robinetto is an impact enterprise focusing on reducing the ecological footprint by promoting tap water as drinking water. Together we developed Robi, a system that realises this promise for the consumer market.   The ROBI Box is easy to install in any kind of kitchen because it connects to the existing tap. The design of the button itself is both exceptional and suitable for different kitchen styles.
Design process

Responsible design all the way

There was a strong emphasis on the sustainable aspect of the product throughout the project. For example, the housing is made of recycled plastic drinking bottles. This not only fits perfectly with the story of Robinetto but is also the perfect balance between our design and engineering.

Looking for an experienced partner in product design & engineering?


Next generation ankle-foot prosthetics


Pushing boundaries in prosthetics 

  • Feasible to manufacture
  • Accurate but smooth assembly
  • No compromise on design and appearance in order to enhance the emotional aspect of the product

Meet Lunaris!

Axiles Bionics developed an innovative mechanical solution, the Lunaris, that accurately mimics ankle and foot movements of a human body. The ground-breaking mechanism enables both comfort and dynamics to a daily, active life. Walking, going up and down stairs or uneven surfaces become effortless again.
Design process

Harmony between manufacturability, design and human-centred approach

Our job was to support Axiles Bionics in translating this revolutionary technology into an actual product: feasible to manufacture, accurate but smooth assembly without compromising its design and appearance. After all, design and styling play a crucial role in creating an emotional connection.


Since protheses are worn by people, we wanted to step away from the traditional orthopaedic, clinical perspective and go for a more emotional, human approach. Working closely together with their engineers and designers we created a design that is comfortable, light but strong, compact and looks more like an actual foot.

Looking for an experienced product design partner in healthcare?


A future-proof vision for omnichannel services


Future-proof plan for continious growth

  • A future omnichannel experience
  • Ability to enable clients to always be operational and ready for growth
  • A smooth interaction and processing of inquiries for various types of customers

TVH goes omnichannel

TVH is global market leader as supplier of parts for material handling, for construction, agricultural and industrial equipment and for workshop and warehouse supplies. The B2B company asked our help to make their service an omnichannel experience. More specific, they consulted us to help create a strategy and high-level service blueprint.

A one-week sprint and the resulting high-level blueprint has given TVH a kickstart in developing an omnichannel service offering.


How to turn services into an omnichannel experience?

In order to create a clear goal for this collaboration, we started establishing a common understanding what ‘omnichannel’ means. We did research, uncovered typical features of omnichannel services and consolidated these findings into a detailed definition specifically for TVH. Together with the client, we decided to organise a one-week sprint to co-build the omnichannel service with a group of TVH employees from all departments: digital, purchase, sales etc.


Why a sprint was useful

  • Creating a common understanding of customers' needs.
  • People who know the organisation very well can assess when an idea is applicable or not.
  • Shaping and creating the service together turns employees into key ambassadors of what omnichannel is and can be for TVH.

To make the group familiar with the concept of omnichannel and to inspire them, we created a card deck with examples of good omnichannel experiences. These cards were the result of thorough research into the world of omnichannel and the different technologies that can contribute to those experiences.


A blueprint to keep you going and growing

We concluded the project with the creation of a service blueprint that describes how the future omnichannel experience is delivered. Together with TVH, we built an omnichannel plan & service strategy that enables TVH's clients to always be operational and support them in their growth. The plan linked up different channels and services and deep-dived into concepts that ensure a smooth interaction and processing of inquiries for their many types of customers.

Ready to turn your services into omnichannel experiences?


Perfect Moose: easy-peasy and tasty microfoam


Perfect Moose ready to take over the global coffee business

  •  Qualified for mass production
  •  Easy to disassemble and maintain
  •  Decreases production time and cost effective

Perfect Moose, what's in a name?

Schuilenburg invented an automated intelligent foamer that makes it possible to create the perfect milk foam without any barista knowledge. The success of Perfect Moose allowed them to roll out a first batch of products, but as numbers increased significantly, they needed an updated design ready for mass production and fit for easy maintenance.

Design process

There's a new Perfect Moose in town!

Achilles Design helped Schuilenburg optimise the first prototype without making drastic changes in the overall look and feel since it was already a much desired product. Together we created new concept and system designs which were tested in their lab.


Aside from the main challenges, the design had to take into account specific requirements such as hygiene, contact with food, high temperatures, European and international regulations, etc. The entire project required lot of expertise in engineering, industrial design, supplier selection and detail design, which we fully delivered.

Looking for an experienced partner in product design?


The birthday box for a magical children’s party


A dream of a birthday party

A child’s birthday is a wonderful event and should be properly celebrated. However, organising a fun birthday party can be a lot of work: from deciding the theme and sending out the invites to baking a delicious cake, buying presents and planning fun activities. To help parents with throwing the best birthday party ever, DreamLand came up with the idea of creating a birthday box that provides everything you need for a successful party. The Belgian toy store company asked us to help with the design and development of these handy and exciting party boxes.

Full package of child's play

DreamLand wanted the birthday boxes to be available in different themes to provide customers with a choice for their party. However, the biggest challenge was to design the birthday box in such a way that even the packaging could be used as part of a game, a costume, decoration …

Working with different teams on various themes

For this project our product designers worked closely with the brand design team to create these amazing birthday boxes: Superheroes, Disco, Unicorn and Sweet Dreams. Each birthday box contains instructions on how to unbox this celebration package. Parents will be happy to find all the necessities for a fun theme party (up to 10 children):

  • A handy party planner
  • Invitations
  • Decorations
  • Accessories to dress up
  • Ideas and attributes for exciting activities
  • A step by step guide on how to order a cake or a recipe to bake one
  • A fun activity to unpack the gifts
  • A Spotify link to a suitable playlist
  • Goodie bags

The boxes themselves also play an important role in this whole experience, they can turn into a game board, main characters of a game, decoration … When the party is over, they can be kept as a beautiful memory or decorative items.

The result of this creative cross-expertise design project are 4 magical birthday boxes for children to explore and enjoy. The boxes are constructed in such a way that the chosen theme can be explored step by step and every item is part of the experience. The entire project including print work and illustrations are custom-made by our design team.  

Looking for an experienced design partner in retail?


Improving comfort, time and budget management in continence care

Incontinence is a serious concern in retirement homes. It’s an unpleasant condition for the elderly and requires a lot of time and effort from the nursing staff to give their patients the best care. To lighten the burden of the caregivers Ontex, a leading international personal hygiene company, developed the ORIZON SMART solutions with printed sensor technology. The system automatically alerts caregivers via an app when the smart diaper needs to be changed. This results in better care and improved time and budget management.

Ontex developed the absorbent products, electronic devices, front-end and back-end software. The company reached out to Achilles Design to benefit from our professional services on the mechanical design for the Orizon clip-ons as well as the charging stations taking into account certain requirements:

  • Cleanability: The devices need to be easy to clean, free from dirt traps and waterproof (IP65).
  • ISO-13485: The devices are developed to fulfil this quality standard.
  • Easy to use: The clip-ons need to be easy to handle by the caregivers but difficult to remove by the patients. They also need to be comfortable to wear on the absorbent products.
  • Good interconnection to the interface of the printed sensor: The attachment needs to be secure and must ensure good connection throughout the use time of the absorbent product.
  • User friendly feedback by the clip-on device: The clip-on ensures useful information through an integrated display and with good visibility of the LED light.
  • Mind the budget: The clip-ons should be reusable, robust and consist of limited materials and parts to maintain the budget. 

After thorough research and understanding of the technology used for the ORIZON SMART diapers our creative team of product designers and engineers turned their ideas into a series of design concepts. What followed were several prototypes, evaluations and tests for both the clip-on as well as the charging station.

  • The clip-on 

The device slides easily in the front pocket of the absorbent product and is fixated with a snapping cover. The cover clicks over the sides of the pocket, holding it in place and preventing the device to slide out. We designed the snapping cover in such a way that it does not touch or damage the sensor area. The button of the device has no thick edges so dirt can’t be trapped there. The green cover is easy to remove for cleaning and the housing of the clip-on device is welded ultrasonically. Because this is an automated process it’s not only cost-effective (saves manpower) but also makes mass production possible.

  • The charging station 
This station is powered on USB-C and provides energy for up to 6 clip-on devices. The clip-ons are connected with the station through magnetic connections. Fully charged the devices will last 2 weeks. 
After we provided Ontex with designs and prototypes for the clip-ons and charging station, the company started to perform several in-use pilot cases in nursing homes throughout Europe. The results have been used to validate the design and to enhance the development. We’ve ensured the design transfer to the supplier and the technical detailing for mass production, making this a fully custom-made project. 

In need of an experienced design partner in healthcare?


A new brand identity for a true compagnon de route


Bike Republic’s next strategic steps 

Bike Republic (formerly known as Fiets!) is one of Belgium’s best known bicycle retail chains. The company originally targeted people who were looking for pure biking fun as well as bike repair services. Now, the company wants to move forward as a seasoned specialist who reliably accompanies cyclers on their journeys. All they have to do is enjoy their ride. With the help of our brand strategists Bike Republic became a true ‘compagnon de route’ for its customers.
Brand strategy

Strategy first: a strong focus on exciting people for cycling

After cooperating closely with our clients, we developed a new brand strategy and identity for Bike Republic that has a strong and dynamic focus on their brand promise: to enthuse people for cycling.

'Bike' represents the core product of the brand. 'Republic' stands for togetherness and represents the community that unites the cycling experience and its related pleasure.

Visual identity

The brand promise translated in a new visual identity

The new logo is the visual translation of the brand identity. The combination of the two fonts in the wordmark creates a harmonious mix between emotion and ratio. It gives the logo both a mature and human appearance. The brand symbol (the Velox), especially created for this identity, provides dynamism and advances communication. The name is a nod to ‘velo’, but also to speed. The Velox is the primary graphic element of our design language. It gives direction in a positive way and implies freedom of movement. Not only directional, but also in its implementation.
Bike Republic-inside-shop-kuurne
The emotional layering is reflected in the combination of the fonts. The primary font functions as the rational layer. This font type was specifically selected for its realistic and down-to-earth character, while at the same time expressing confidence. Without frills, ensuring clear communication in a mature way and most of all: without getting boring. The secondary font uses emotional layering and personal connection through its dynamic and directional appearance.
The chosen intense and energetic colour palette reflects the brand personality of Bike Republic. A good balance between quality of service and craftsmanship and the vitality of life, escaping the sobriety and dullness of daily routine. The palette offers several opportunities for variation and maintains a balance between activating and soothing, emotional and rational, warmth and coolness, extroverted and introverted.

With the main focus, creating a pleasure experience for cyclists, in mind, we developed a design that captivates the hearts of those who are looking for distinctiveness. Both emotionally and rationally. The dialogue with the customer was the guiding principle for us to come up with this design.

It was our pleasure to create a design for Bike Republic that fully reflects what their consumers are looking for today and tomorrow: a true ‘compagnon de route’.


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New Bednet cradle: online home schooling made easy


New Bednet hardware required new cradle 

When children are not able to go to school for a longer period (e.g. due to sickness), Bednet enables them to connect with their class through a secure one-on-one connection. The recently updated hardware, required a new cradle that was easy to produce in a very short development time.

Achilles designed a functional cradle to hold the individual elements and make it easy to set up the device or carry it around in school. Achilles was responsible for the mechanical design, from concept to sourcing for production.


Less is more

The smart combination of chromebook, keyboard, ambient microphone and rotational camera makes the operation very simple for the schools' ICT-coordinator. The complete setup including the cradle weighs only 7kg, making it easy to carry the setup around school.
“For ICT coordinators in schools, this is so easy. The system requires very little management. It's amazing how Achilles Design has made something so innovative in such a short time.”

Koen Vandenhoudt

Chairman Vicli and teacher trainer PXL

Fast production process: choosing the right techniques

Due to the very tight deadline, we chose production techniques that don't require tooling (wood, sheet metal and 3d-printing). This allowed us to produce a first batch of 1000 devices in only 6 weeks, just in time for the new school year.
This very simple, but exceptionally effective cradle is precisely what the market needs: compact and light, plug-and-play for the schools' IT coordinator, easy to set up and use by teachers as well as children.

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Ibon: the innovative suitcase for next generation travelers


Design a suitcase for the next generation traveler

Samsonite, the world leader in luggage products, and Achilles Design worked together on this innovation project. This collaboration boosted the company's continuous research of conceptual product solutions for the next generation traveler. Together we further developed and styled this new design, resulting in the Ibon suitcase.

The Ibon is the end result of a forward- thinking design effort between Samsonite and Achilles Design with a strong focus on usability and convenience. The suitcase is a newtype of luggage designed from the inside out, and built around stacks of clothing. It is tailored to the trend of slow travel, where the journey is just as important as the destination.

Samsonite Ibon features walk-through
Key innovations

Suitcase with first-of-its-kind features

The biggest and most distinctive features of Ibon are the transversal split and the central one-point closure system. These two features result in a fast and easy access while traveling. With numerous first-of-its-kind features, the Ibon creates new packing and travel routines:  
  • The transversal split is a true space saver when opening the suitcase and doesn’t compromise on interior capacity. The telescopic handle is integrated in the hinge, and is not in the way when packing.
  • The central one-point closure system allows for fast and easy access, moving away from multiple latches and long zipper paths. The built-in TSA lock features a latching mechanism to close the suitcase in one swift motion.
  • The patented interior compression system ensures a secure luggage retention on both sides of the suitcase. It also creates additional packing capacity, compared to traditional systems.
  • The central interior carry handle offers mobility during packing, allowing you to carry the opened suitcase from one room to the other, even through narrow doorways.
  • Dual handles on the corners and sides allow for ergonomic movement of the suitcase: walking up or down the stairs, lifting into a car boot, opening and closing.
Ibon offers easy and continuous access to your belongings while traveling. Making it the ideal travel companion for road trips, possibly combined with a flight and/or train travel (multimodal transport).

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Inspiring suppliers to innovate basketball


FIBA and the need for innovation in basketball

The International Basketball Federation (FIBA) governs the game of basketball worldwide. FIBA has the mission to increase the importance of this beautiful game. To do so, the federation understands that it’s key to continuously innovate basketball. To strengthen the business of basketball, we must think of new value propositions for basketball equipment, innovative business models and service designs.


Collaborations with members of the FIBA network is critical to boost the value of basketball. That’s why FIBA wants these venue suppliers and manufacturers of basketball equipment to be inspired. They must feel empowered to work on innovative basketball products and services. Enter Achilles Design. FIBA asked our innovation consultant (Per Mans) as a public speaker to inspire and guide the members of this partner network.


The focus of our talk had to be on persuading and onboarding the FIBA network. We had to make these companies enthusiastic about the many possibilities to innovate their own product designs, their service designs and their business models.


Getting the FIBA audience on board

First we had to understand our audience. We’re talking about hundreds of companies from around the globe, coming together for a virtual innovation event. Many companies are also competitors from one another. That means they would not be as open as we’d like to share thoughts and innovative ideas. So we were challenged to keep our audience engaged with very few interactions - just a few live polls during our talk.


We started off with a high-energy video on sports innovation trends that we’ve created to shake up our audience. Only then we started the actual presentation. In our slides we could have just summed up and illustrated the many innovation opportunities for basketballs, flooring, hoops, fan engagement, training wearables ... But that would become boring fast. Bye bye innovation appetite.


To keep our diverse audience engaged we told the story of a fictional character named Emma. Using design thinking and storytelling techniques, we follow her from a very young age, through her entire basketball career until she retires from playing and adopts supporting and management roles. In all chapters of her life she approaches the game differently, with new user needs and desires. Each chapter allowed us to talk about different value propositions and innovation areas to consider. This format proved to be extremely engaging and empowering to our audience.

The result
From the FIBA headquarters in Geneva, the virtual live event was casted to all the suppliers and manufacturers around the world. Per, one of our innovation consultants got on stage and told the story of Emma. Through the story he touched upon the many innovation possibilities that could give Emma a better user experience. In just 90 minutes, each participant has felt the need to innovate and took this can-do attitude back to their companies, along with a set of  disruptive ideas to pitch in front of their managers. We're curious to see the next innovations they'll launch!

Curious about the live event? Then take a look at the recap video.


Make your commute a micro adventure


Blending desireability with performance

With Åska, Filip Dehing briefed us with 2 challenges: First, create a high end full suspension speed pedelec with knobby tires that could handle the rougher terrain. A more rowdy speed pedelec that inspires you to turn your daily commute into a micro adventure. Second, we were challenged to construct this capable bicycle frame completely out of sheet metal instead of the traditional tubing, in order for it to be manufactured outside the realm of the bicycle industry.
ÅSKA is a fast electric bicycle that convinces people to leave the car behind, and does so from emotion: emotion from design, and emotion from a unique driving experience.


Brand identity for sustainable cleaning products



The young entrepreneurs of Brauzz. share a common passion for environment and efficiency. They came up with a solution to tackle plastic waste in the household sector. By replacing single-use cleaning product packaging with reusable bottles and refills, Brauzz. contributes to a sustainable way of cleaning.    
Achilles design was asked to create the brand identity, product and package design, reflecting their core values and beliefs.

Turn this abstract idea of 'our brand' into something more tactile

The client already came up with the brand name. Achilles initiated a brand sprint in order turn the abstract idea of “our brand” into something more tactile and developped different impressions of what the Brauzz brand identity could look like.

Sparkling sensation

The look & feel of Brauzz. is transparent and honest, but aims to surpass the usual eco-friendly branding.


The Brauzz. logo refers to the sparkling sensation the user experiences when mixing soap powder with water. Inspired by nature, the colors reflect a positive, calm and refreshing feeling.
“The idea of conscious use of materials and graphic elements is central throughout the brand process.”

Graphic elements

By reshuffling the elements that make up the logo, you get a playful set of clean lines, circles and dots. With this set you can endlessly create new variations of icons and patterns - recycling these elements over and over again.


The photography represents the sensory experience. Stylish, serene and human. Natural lights and soft colors. A sense of freedom.

Strong and elegant

The design of the bottle is elegant and distinguishes itself from other classic spray bottles. The leaf-shaped clip not only reinforces the bottle neck but also gives the spray bottle a trendy decorative look . We explored the design and tested the ergonomics of the bottle through 3D prints.

Sustainable, pure and honest – just like the Brauzz.’ brand promise.

Reflecting the brand’s identity, Brauzz. uses no-nonsense recycable cardboard packaging, enhanced with playful single-color graphics and accompanied by catchy frases encouraging the consumer.
Achilles created a young and dynamic brand environment accurately expressing Brauzz.’ spirit and personality.

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Explore wine the way like never before

VINEWAY is a radically new form of a personalised wine tasting journey – experienced at home. Every glass of wine has its own unique story and flavours that are waiting for discovery. The business plans to have a team of sommeliers and winemakers that travels throughout less known wine regions of Central & Eastern Europe to meet various winemakers who want their stories and wines to be discovered and told.
Achilles has developed a brand identity framework for VINEWAY that highlights the wine experience and ease of use. The project encompasses everything from naming, brand positioning and messaging, to packaging design, brand collateral and digital design, to art direction of the 3D product modelling and illustration.
The challenge for the designers was creating a brand identity that sets VINEWAY apart but also offer a neutral platform for the wine sector. The identity focuses on its mysterious and unconventional experience that users can luxuriate in. The name “VINEWAY,” a play on the word “VINE,” and “WAY” is simple, memorable and appeals to the senses. The wholesale range is largely inspired by poetry, chance happenings and random discoveries. This friendly spirit extends to the logotype, which is customized with a contemporary sans serif and a calligraphic construction. The illustrative pattern are wine fields from a bird’s perspective, which have been created in a natural way and can be assosiated with a map that guides a visitor through the journey. The basic color palette enhances the beauty of the pure wine colours.
3-D modeling
VINEWAY comes packaged in a child-proof box that provides a monthly personalised selection based on the client’s preferences in five special glass tubes from underrated winery regions from the Eastern part of Europe. We helped modeling the 3D products to get a realistic idea of how the product should look like eventually, thereby also positioning the start-up more visibly towards future investors.
The result
VINEWAY is designed to appeal to users, who are consuming wine for pure enjoyment and want to discover new wines in a better way to broaden their wine experience horizons.


Pure biking pleasure, designed in a remarkable campaign

How can you translate brand values and a brand promise in a unique communication concept via a distinctive design? Bike Republic has a compelling promise: it reinforces pure biking pleasure via its product range and services. We were invited to reinforce this brand experience. The pleasure was ours! While Covid-19 was omnipresent, Bike Republic asked us to develop a campaign to boost its brand promise in an actionable way. Our approach was two-fold.
Design approach
Our first step: creating an umbrella communications platform with pure biking pleasure as creative theme. While traveling abroad was not that evident, we incited the target group to discover unique regions in Belgium by bike. The added value of Bike Republic? The brand experience and the adventure already start from the moment you give your first pedal. Pleasure means spontaneity and imagination. We were thinking of our childhood and those unforgettable moments of our bike trips to sea, pretending you are a real captain. Or on our way to the forest, catching butterflies in our parent’s cargo bike. To bring this idea to life, talented illustrator Veerle Hildebrandt, was commissioned to embody this emotionally driven concept through a series of drawings on the photo's. By taking away a specific context, it becomes recognizable for everyone.
Our second step: illustrating 9 Bike Republic cycling itineraries in a casual and informative style. A rich source of inspiration for all the cyclists who are looking for pure biking pleasure! These itineraries are real discoveries and reveal special places all over the country. To emphasize the special character of the itineraries we needed to develop another style for the design of each of the 9 itineraries.
The design is a mix of playfulness and a realistic reproduction of the route. So, people already get a taste of what’s in store for them: that’s where the experience begins. Including the places of interest, they will see along the way.
The Bike Republic brand is present via its distinctive corporate colours that give the folder with the itineraries a contemporary look and feel. We want to inspire and enthuse the participant about cycling. The illustration style is casual and informative. We chose a realistic depiction of the sights so that the visitor quickly recognizes them. This also contributes to the ease of cycling with the BR maps. Being well informed helps you to find your way without getting lost. For everyone who is looking for pure cycling pleasure.
The design of the umbrella campaign to boost adventurous bike trips and the design of the itineraries are the ownable translation of the brand promise and brand experience. The pleasure of biking, the optimistic tone of voice and dynamic visualization go hand in hand with the imagination of adventure, informative content about places of interest, useful information about remarkable stops and places to have a bite or drink. Bike Republic is the ideal source of inspiration for a day with friends or family in the best parts of Belgium! Let’s go!

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Fleet management in a beautiful shell

Ubidata offers a telematic device that assists customers in tracking, analysing and optimizing their fleet, goods, shipments and cargo management. They asked Achilles Design to develop a robust GPS tracker that can easily be mounted on various kinds of vehicles, such as a train waggon or a truck or trailer. The device is engineered to withstand the toughest conditions that can be expected in these situations: water, salt, frost, heat, impact, dust, etc.

Achilles designed the casing of the UbiGET-IT. Apart from the aesthetics of the device, we integrated the electronics and took care of the mechanical design. We engineered the enclosure to ensure the required degree of watertightness and impact resistence.


Sturdy yet sophisticated

Above all, Ubidata excels in reliability and functionality. We emphasised this with a design that combines a rugged and tough overall appearance, combined with elegant, sophisticated details.


The enclosure protects the delicate electronics against the tough conditions that can be expected for a device that will be mounted on containers, building equipment, trains, etc. It can be submerged for 1m (IP67), withstand an impact of 500g from 1,3m height and operate in a temperature range from -40 to +85°C. The design is such that these conditions will not affect the performance and connectivity of the device at any time.   A well thought-through mold construction allows to create product variations with additional functionality, such as an integrated solar panel or external connector.
The UbiGET-IT is a performant AND good looking GPS-tracker that enables fleet and cargo management, even in the toughest conditions.
Working with Achilles Design has enabled us to convey our strong underlying brand values in the embodiment of our product development program.

Opher Yaron

CTO Ubidata


Head-mounted smart glasses


The right smart device for frontline workers

After the successful launch of the Iristick.Z1 Smart Safety glasses, Iristick listened carefully to the needs of their customers and the needs of different industries which were not being met by their first product. Realizing that not all needs can be met with just one product they made a list of features for product innovation that resulted in the creation of the revised G1 (formerly Iristick.Z1) and the all new Iristick.H1 head-mounted smart glasses. Iristick partnered with Achilles Design and ECOM to develop this new product. ECOM's expertise is in producing products for ATEX environments (potentially explosive environments like mining and chemical industries) that make work safer and more efficient. Next to the Iristick.H1 there is also an ATEX approved version under the name VISOR-EX sold by ECOM.

The Iristick.H1 head-mounted smart glasses are designed for maximum comfort in heavy industry applications. It can be mounted on a helmet or a headband to fit different uses.

System design

Designed for maximum wearer comfort and specific use cases

The Iristick smart glasses product portfolio is designed specifically for various professional environments like field services, manufacturing, telemedicine and logistics, where safety, comfort, ruggedness and reliability are critical. The Iristick.H1 is a balanced, lightweight and fully adjustable head-mounted device designed for maximum wearer comfort.
The Iristick.H1 has numerous advanced functionalities that makes the product more effective, safer, and perfect for real-time collaboration with remote exerts
Multiple cameras bring the work into focus
The dual 16MP center cameras give a true view of the operator’s perspective while the zoom module with its 6x optical zoom lens is ideal for focusing on important details. Operators can keep a safe distance while sharing critical details with remote experts. Laser pointer and powerful torch light are included in the positionable zoom allowing barcode scanning even in dark environments.
Voice commands for true handsfree operations
The 4 microphones and built in noise cancelling ensure that voice commands can be used, even in loud industrial working environments. On the side of the Zoom module there is a large touch pad to use when speaking is not suitable.
Heads up adjustable arm display
Adding visual information on the display has proven to improve process execution, training and documentation, making the Iristick.H1 ideal for complex logistics, field services, production and healthcare services. Operators can walk the shop or production floor with both visual and audio queues without being burdened by additional handheld devices.

These new wearables are also saving lives in the health industry

While the robust and durable design of the Iristick.H1 can survive the toughest working environments, it is equally suited for use in the operating room. Whether consulting with other experts during a complex procedure or taking students through a routine operation, the Iristick.H1 is becoming an indispensable tool for front line medical experts.
Specifically designed for the toughest environments (including ATEX), the result is an extremely robust and customizable, frame-less device that does not limit the sight of the user. The waterproof (IP67 certified) device can be attached to a helmet, headband or other PPE. The fully adjustable display can be set up for either left or right eye use. Like its predecessor, the Iristick.H1 is full of high-tech components and enough battery power that make it last for an entire shift. Irrespective of whether a surgeon or a mechanic uses the device, the Iristick.H1 is made to let the most diverse professions work smarter and safer.
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We saw the immense potential of smart glasses that could meet the needs of an industrial environment. Achilles helped us to bring this idea to become an innovative and unique product.

Riemer Grootjans

CEO Iristick
Other model: Iristick.G1

Iristick webpage


Enjoy your “personalized shade”


New range of folding arm blinds

A new technical design of 7 product systems (folding arm, Tucan, Cadiz, Praia, Lux, Roxy and Duo store systems). With the same simplicity, flexibility and quality as you can expect from Harol products.


We established a strong brand identity by creating a formal link between the different products of the complete range based on the design language previously developed by Achilles for Harol products.

Developing new systems & concepts that enable the integration of additional functionalities and personalization. With strong technical detailing to strategically position the product range in the market.

Vision & Strategy

Rather than develop each product in isolation, Achilles took an integrated approach with Harol to develop a completely new range of folding arm shades – in line with HAROL's core values.


This resulted in a process starting from the focusing of the strategic position in the market via new systems and conceptual challenges to the complete technical detailing of all components within this extensive product range.

harol licht schets

Optional mood light

The integration of LED lighting is optional and can be provided in the folding arm, the box and the front frame. In order to be able to respond to the wishes of the moment (to be able to determine the right atmosphere), there are possibilities to choose both indirect ambient lighting and direct functional lighting.
harol screwdriver system

Ease of installation

LUX & ROXY's new internal angle adjustment mechanism not only makes for a more compact enclosure, but also ensures a simpler and shorter installation procedure on site. (= interesting for dealer/installer).


The compact cabinet is a lasting benefit for the customer and the ease of installation is a recurring benefit for the dealer with every new installation.

harol water drainage

Smart water drainage

The screens are equipped with a clever internal water drain so that the water is discharged in a controlled manner along the sides of the front frame.


The shapes and visual surfaces were kept as clean as possible by using concealed connection systems (screws, clips...) wherever possible.

The well-thought-out design language not only creates a visual link between the various products, but also supports the optimisation of production costs. By developing symmetrical parts that can be mounted on both the left and the right, we can reduce the investment costs of, for example, expensive high-pressure aluminium castings. 

harol veranda in open lucht
The result
The result is a next generation of sun shades that meet the high HAROL standards. They were developed user centered - to the very last bolt... Smarter, Simpler, Sustainable.

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Making your stay easier

A new hotel experience
An ever-rising number of people is travelling. At the same time, the needs of travelers are changing. Traditional hotel concepts focused on intensive personal service and comfort are complemented by alternative hospitality concepts. Digital technology can replace transactional administrative processes while ensuring that the service and comfort level is not compromised towards the customer.

Achilles designed the check-in/out kiosk elements and the casing of the palm scanners used at each door. We integrated the technical and functional aspects of all electronic devices in one entity that blends in the whole hotel-related customer experience. The customer should get the impression to work with one device instead of the six systems that are actually behind it. During the whole customer journey, the recognizable A-stay brand promise had to be felt.

Testing and prototyping (for check-in and hand palm scans)
We performed user tests to analyse the intuitiveness of the technology interfaces. In our design, we had to ensure that customer interaction with these interfaces didn’t feel too “technological” and were sufficiently intuitive. A minimal interaction (the guest holds his/her hand palm in front of the palm scanner), a very straightforward way of working, and a guaranteed low failure rate. Using a palm vein access system covers these two criteria perfectly: everyone has a unique palm vein pattern in each hand, which guarantees both safety and ease of use.

Very technological yet remaining appealing was key. The styling was defined by the design language of the hotel brand. It had to express sleek simplicity as much as excitement to use by the young audience the hotel targets.

A-STAY is not a traditional hotel. Design details are carefully scrutinized to ensure ease of use by guests. Besides user friendliness, A-STAY's desire for attractive and approachable design is equally important, in order to wittily disguise the complexity and extensive use of technology throughout its customer journey.
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An interactive fair experience that gets people talking


How do we get visitors talking about Flanders' finest industries?

Toerisme Vlaanderen and AIR approached Achilles Design to help them create a unique fair experience abroad, that would help in getting professional interest in Flanders' industries. We took on the challenge of developing the experience concept, technical development, production and installation in less than 6 weeks.
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Concepts that tell unique stories and get visitors talking about the different assets that Flanders' industries have to offer. We started by exploring many different creative ideas, each of which illustrated interesting features of the Flemish industries and heritage.  

Enjoying a custom, high-tech beer that is brewed with an ingredient that has its roots in each industry? An aroma-therapy room with scents from Flanders? Or why don't we make a fictional, artful encyclopedia that explains Flanders in a completely idiosyncratic way, a "Codex Flandrianus"?

The idea
We eventually settled on an idea that took talking about industries quite literally. Using quotes from Flanders' most influential industry and opinion leaders, we started creating a concept of visualing their sound. We would capture the visitors attention with sculptures and sculpture giveaways that symbolized the quote. To put the cherry on the cake, we would enable them to visualize their own sound on the spot too. With these three ideas combined we would create visitor engagement and serve as a uniqe conversation starter.
The sound sculpture
A first product that supported the experience, was a sculpture that translated the soundwave of a pre-recorded quote into a 3D-printed sculpture, produced by using a mix of coding and CAD-work. These were then translated into eye-catching big sculptures and smaller, artful desktop sculptures for giveaways.
The kinetic wall
A second product that supported the experience, was a kinetic sculpture that would take the visitors' quote. It takes your vocal input and translates that into an artful motion on a large panel. Over a few weeks, we developed the sculptures way of operating as well as its technical implementation from hardware to software.
The third product that supported the experience was a small give away that visitors could take with them as a souvenir. It's a miniature version of the sound sculpture. This small sculpture is placed on a laser-printed plate, on which one of the quotes has been engraved.
The result
Over the period of a few weeks, we took the challenge, translated and delivered all the elements that created a unique experience to be used on the foreign campaign of Toerisme Vlaanderen. The convention booth featured our kinetic sculpture and 3D-printed sculptures for each represented industry. Special guests received a giveaway version of relevant opinion after fair attendence.

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A handheld tool for personalised breathing exercises


Help people to focus on their breathing

Research has proven that personalised breathing exercises can improve the wellbeing of people with stress, anxiety, panic attacks or sleeping problems. Moonbird asked us to develop a handheld device that will guide the user through their breathing exercises by providing tactile feedback.

In close co-operation with moonbird, Achilles took care of the complete product design process. From product ideation, styling, mechanical design, prototyping and engineering to industrialisation and sourcing of the first batch of products. Achilles also helped to create the moonbird brand and its visual identity.


A device that breathes

When you hold your moonbird in your hand and place your thumb on the PPG, it will detect your heart rate. Moonbird's algorithm is able to analyse your breathing rhythm from this data. The device will then first simulate your breathing rhythm by contracting and expanding, making it easy to adjust your own breathing to the recommended pace and then gradually slow down. This way, it will guide you through the selected breathing exercise even with your eyes closed and in complete silence.
breathing moonbird

A device that fits perfect in the palm of your hand

Finding the perfect shape needs a lot of testing. Although every hand is different in size and shape, moonbird had to be a one-size-fits-all solution. Numerous iterations of clay models and functional prototypes brought us to the final shape of moonbird. The smooth surfaces ensure that moonbird sits comfortably in every hand and provide the right tactile feedback.
Mechanical design

Ingenious mechanics in a soft shell

Although moonbird is al about user experience, it contains an ingenious mechanism, which transfers a rotational movement of the motor into the expansion and contraction of the outer surface. The internal mechanism was specifically designed to make moonbird a very reliable and durable device.

Optimised energy consumption

The challenge was to keep the energy consumption as low as possible while fitting the mechanism, electronics and battery in a small, handheld device and still guarantee a decent operation time.

Magnetic charging

Moonbird is charged through magnetic contacts (and not e.g. classic USB-C), because it has some specific advantages: Not only does it look more integrated and sophisticated; it's also more hygienic as the flat interface won't collect any dirt. An accidental bump or drop of the device while it's charging, will not cause any mechanical stress on the connector, which makes this a more durable solution.
magnetic charging

Ready to scale up

With their pre-sales campaign completely sold out, moonbird is now ready for mass production. The complete assembly and every individual component are ready for industrialization. One of the more challenging components of the device is the outer shell, that consists of a single silicone part. This makes the device pleasant to touch, hygienic and easy to clean, but requires very specific tooling and treatment.

The moonbird brand

Our brand design team was asked to develop moonbirds brand identity that fits the purpose of its solution and that supports the emotional goal of using the device. We created a brand identity where every individual touch point expresses the brand fundamentals – an identity that looks humanly intuitive and that blends well with its natural purpose.
Moonbird is the first handheld tool for personalised breathing exercises. A single exercise with moonbird causes immediate relief for those prone to stress, but a consistent daily approach renders longlasting effects.


A brand new outfit for a fresh new product range


About Elvea

Elvea is best known for its wide range of classic tomato products: diced tomatoes, passatas, peeled tomatoes, tomato paste..., made from the best Italian tomatoes. In the fall of 2020, Elvea launched a new range of tasty ready-to-eat sauces. Made with genuine Italian tomatoes and 100% natural ingredients. In close collaboration with Elvea’s new product development department, Achilles created the new package design for this range. One of the challenges was to create a packaging that captures Elvea’s DNA and at the same time, it was important that the new design breathes a younger and dynamic look and feel.

A lively package design, in line with the Elvea brand characteristics

Together we have explored which design elements would appeal to the target group, all the while retaining Elvea’s authentic and unique character. All the design and production elements, including art direction on the playful photography of the ingredients, a legible and modern typography, traditional illustrations of pastas,  and the fresh colour palette, combine the message that Elvea provides: the best quality products on offer.
The result
The new design elevates Elvea’s premium offer to a new level. An enrichment for both brand and consumers by a fresh and dynamic packaging design fitting seamlessly into the existing portfolio of Elvea.


A strong lifestyle brand in drink and food ware


Keep Kambukka leader in trendy lifestyle drink and foodware

Not only did Kambukka hire us to develop trendy drinking solutions for people on the go, they also asked us to create new and trendy lifestyle prints that appeal to people with different personalities and tastes all over the world.
How we watch trends
It is a continuous part of our job to keep an eye on current innovations and trends in general. As such, we closely watch which colour and material trends are on vogue in the fashion world. This expertise helped us to develop a progressive trend palette for the new collections of Kambukka with their own design.
As soon as we have a good understanding of relevant market trends, we create various mood boards around multiple themes. These themes help us to determine the most appropriate design choices.

Implementation in a project

We developed a comprehensive trend model that gives Kambukka an ecosystem of all active macro trends and trends per relevant market. This model makes mutual coherence visible, while allowing to zoom in further on a particular trend. As a consequence, we were able to develop creative and innovative prints from different angles that meet their market and are consistent with the brand.
The result
A family of bottles with various funcionalities that look fresh, tasteful and that fits the taste of the time and which is liked by young and old. Nice to drink, nice to look at.
A pattern is more than a drawing. As a brand it is important to look for your own identity, also when choosing prints. What feeling do you want to radiate, and do you tirelessly follow the trends or do you look for your own language? Achilles was a great support on this journey. Together we created prints, patterns and colors that are completely Kambukka. The interaction between Achilles, our team, and our brand was important to obtain the end result that we have today.

Sabrina Ruzzi

Marketing Manager Kambukka


Seasoned with love


Who is Rose Mary

In the hustle and bustle of our lives, we don't want to compromise on the quality and freshness of our meals. At Rose Mary you can order food that is healthy and tasty. Just as we used to receive a "jar" from home. Just simple and good food. Achilles was asked to create a corporate identity that reflects who Rose Mary is. She cooks with Love and passion, and you should feel that you will be taken care of.
Achilles came up with an imagination who Rose Mary is. You don't meet her in person, you can't visit the kitchen, but through the look-and-feel of the brand, you can literally smell and taste the food – just like at home.
We associate the name with herbs and scents. It is a traditional, even somewhat nostalgic name that appears at different times and places. The name can be understood in all languages. The colour palette is based on spices. Green tones combined with discreet neutrals. A colour palette that radiates freshness.
Our passion for nutrition is our inspiration. An online restaurant requires tasty images that stimulate the senses. We add skillfully designed illustrations of spices and food to bring out nostalgia, skill and quality.
The result
A kitchen where every dish is prepared with passion, made with fresh ingredients and spiced up with that extra bit of love. Tonight, you eat healthy and tasty.


Uniting Colmar with their customers

With a great deal of returning customers, Colmar was looking for a loyalty application to be able to reward their clientele. Achilles guided Colmar through the complete creation of their loyalty platform.

Uniting Colmar with their customers

Colmar wants to serve good food in a place where customers feel at home and choose to come back to. It is important to get to know your customers to create such an environment. Therefore Colmar wanted on the one hand to retain more of their guests, and on the other gain insight in their behavior. On top of that Colmar was looking for a way to reward their returning clientele and enhance the communication between them.  

A user friendly loyalty application

To achieve customer insight and customer loyalty, the team agreed upon a smart saving system for the application. Customers start saving from their first scan, by presenting either the app itself or the physical card. And the sooner they come back, the more they can save. It’s possible to use the saved up credit any time the customer wants, in all of the restaurants. Colmar gains information and grows customer retention, and the customer can save money: a win-win situation.
From exploring the business of Colmar, to analyzing their customer needs, to following up the development of the application. Achilles Design applied their strategy, UX/UI & branding skills to merge the Colmar brand with a strong digital platform and was the driving force behind this project from A to Z.
Are you also looking for a creative design partner that can lead every step of the way?
In depth

Case study: Bringing Appti to life

For Colmar, Achilles Design took the lead throughout the whole design process. Firstly they defined an efficient UX strategy, validating this through workshops and user testing. Next they focused on UX Design, testing different prototypes until agreeing upon the perfect flow. After that the team worked on UI design. Finally Achilles supervised the development by our software partner Cubitec and also delivered the support.

A strategy for succes

First things first: Achilles started with laying out a sound strategy. During a series of workshops, they guided the Colmar team in defining the strategy for this new service. Our designers helped them in determining a clear goal and purpose, and to match the business requirements with customer needs. This process led to laying out the blueprint of the loyalty program’s mechanism. Also, the requirements for the minimum viable product (MVP) were defined.
UX design

Setting the user story straight

With the MVP scope defined, it was time to transform this into user stories. This is a fundamental step in the designing process. Different user flows are conceived. Positive actions are taken into account, but also the unhappy flows, when a user encounters a certain problem. Especially these ‘edge’ cases should be drawn out properly to prevent gridlock. These flows are set up for distinctive users, each with their own goals leading to a specific outcome.
UX Design
Every feature that is added, has to end up in the right place. Therefore prototyping is an important part of the process. During the design of these prototypes Achilles uses a minimal design which can be adjusted quickly, when given feedback. The design is basic and uniform, so the user can focus on functionality, and the look of the application is not perceived as the final design.
UX Design
The evaluation of these prototypes happened during a testing period in 2 different Colmar restaurants. Over twenty people were questioned about their experience. The panel consisted of a diverse group: from digital natives to elderly people. To confirm assumptions, forms were composed and the data was used to correct ‘hiccups’ in the process. 
UI Design

UI Design: a flowing architecture

Besides being functional, a product also has to have the right look. For Colmar, Achilles embraced a ‘digital first’ branding approach. Colmar has a recognizable, warm design, which Achilles wanted to adapt into the new Appti brand. They helped in creating this new brand extension from brand name to final visual concept. By adopting elements of the Colmar brand identity as a basis, it was made sure that the new platform fitted perfectly with the existing Colmar brand. 
UI Design
Every screen that is part of the application is extensively tested. The ‘happy flow’ screens and also the screens that are shown when something goes wrong: multiple possibilities are taken into account. These flows are set up by drawing out a map of expectation patterns and testing these assumptions. A final touch to the user flows is the use of microcopy, or specific interaction copywriting, to make sure every part of a sentence is unambiguous. This attention to detail creates a frictionless user flow.
UI Design
Apart from applying effortless movement throughout the application, Achilles also pays attention in making a product scalable. This scalability is established by consistent documentation and the creation of a design system. This way components can easily be re-used and expanded when needed.

A well-oiled platform

Finally Achilles put together all these design elements into the creation of the application. The development of the application was coordinated by Achilles and executed by their software partner Cubitec. The platform is built as a responsive web application, to enable perfect usage on both desktop and mobile devices.  The Achilles team ensured that the designs were correctly implemented into the platform, to establish a smooth user experience. Also after Appti went ‘live’, they were responsible for the follow-up of the application.
The result
The result of this project is an established loyalty application, with already 50.000 users in Belgium and France and new customers applying every week.
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Finding daycare made child’s play

Our development partner Cubitec needed help to shape the complete interface and its look & feel for their platform ‘Opvang.Vlaanderen’. They were in need of  a user friendly interface (UI) to give their customers a user experience (UX) as smooth as a baby’s bottom.

How to bring warmth into a platform

New parents want a warm and safe daycare that feels like a second home for their newborn. They don’t want to worry about yet another thing that is involved with young parenthood. That’s why we wanted to create an effortless user experience for Opvang.Vlaanderen, with a cheerful look and feel that brings warmth to the platform.  

A visually attractive and intuitive user interface

To engage ourselves in the world of daycare and align the look and feel of the platform with Cubitec, we held in-depth interviews. Subsequently we proposed a brand identity with spring colours and a happy duckling as their logo. Opvang.Vlaanderen is used throughout Flanders, so we made sure the style was fit for the whole region. We created a user experience (UX) that was straightforward and designed a good looking, intuitive interface. That way finding daycare is child’s play.
The brand of Opvang.Vlaanderen was really brought to life and the user interface was smoothly designed. The customer, Cubitec, could rely on Achilles for their user experience expertise. Furthermore, Achilles made sure to develop user screens with attention to detail, even on the level of the content.
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Travel light, drive smoothly and enjoy!


A new own bicycle brand

In 2020, Fiets! decided on an extension of their product range by introducing their own new bicycle brand. Achilles Design was asked to define the positioning of this new brand. On that basis, we developed a whole brand identity. We created a name, a suitable logo and the graphic interpretation of the new brand, as well as the appearance of the bicycles and guidelines for their assembly.
Achilles came up with the entire brand identity and positioning of Hiron. We created the branding of the bikes, in the shop window, and in the shops.

Travel light, drive smoothly and enjoy!

Everything we do starts with deep understanding and to try to get into the brand's lifestyle. Whether you're on your way to work or on a bike weekend with your friends, you want to be comfortable. People want a bike that can handle many rides, both a 'round trip' to the bakery and a trip on a new biking highway (‘fietsostrade’). HIRON takes you cycling – everywhere. Hiron's bikes carry you effortlessly on all Belgian roads. “Through wind and weather – free as a bird!"
Our first step was to dive into the world of cycling (which was not that hard because we're all cycling enthusiasts!)
Brand identity

Play around with visual elements

We were able to play around with some of Hiron's visual elements, along with the brand assets like the colors and logo. We played with the three colors, letters and photos. Cut, paste, mix - play with intuition. Ultimately, with all this background, it was much easier to exercise the visual storytelling.

Naming convention

HIRON is derived from the French word Hirondelle, or swallow. The name sounds international, but also has a Belgian character. Like the cyclist, a swallow is a migratory bird that flies through weather and wind.

Visual identity

Not coincidentally, a bird flies above HIRON. Tight and proud, he's going to show you the way. He points to freedom you discover when cycling. And especially he always remains his sympathetic self.

The colors

The colors associated with Hiron are soft shades of red, yellow and black. Our national tricolour, but somewhat weathered. Like she's been through a lot of sun, weather and wind. They are subtly used in communication.


The playful freedom Hiron wants to radiate is reflected in the lettering with the letters of H I R O N. While the word (HirON) exudes reliability and the letters themselves appear rather robust and functional, they pop up 'dancing' in communications, to emphasize the winged freedom of the cyclist.
"At Hiron we want you not to ride, but to fly and feel as free as a bird."
The bicycles
From a distance, the Hiron bikes have their modest appearance, fit in many environments, but retain a quality look. Closer you will discover their playful character in the fine details and colours. With Hiron we want to show that quality, accessible healing, and inclusiveness can exist in harmony.
Hiron bikes are of high quality so that as a cyclist you can always enjoy every ride without any worries. Quality products and an enjoying cyclist are the two pillars of Hiron, which are always put in the spotlight. Both photography and typography exude playful freedom, while copy and font are sharp and bold. You know immediately what Hiron stands for. You see and experience that intuitively in every communication.
Achilles was the perfect partner for the creative development of this own new brand. They thought from A to Z about the development and creation of Hiron! It was a valuable & constructive collaboration!

Sofie Priels

Colruyt Group


Setting up an innovation portfolio for Kambukka


How do we keep re-inventing the products we are known for?

How do we keep pushing the boundaries in this ever growing market of reusable drinkware and foodware? That is the challenge that was given to us by Kambukka, a forward-thinking company known for high-quality drinking bottles.
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Creating a innovation framework to continuously produce and manage a bulk of ideas
We didn't want to deliver a one-off batch of ideas, but decided to build and deliver an innovation framework that enabled the client to continuously output new directions for tomorrow. It should be possible to quickly assess trends, devise new market segments and product categories, and translate them into fully defined product concepts. Our framework should also come pre-filled with exciting concepts of our own, to kickstart the process.
Framework design
We started out with establishing the different strategic options that can be considered when it comes to corporate innovation. The new brand needed the right tools to strenghten their current position and product portfolio. Therefore we emphasized the discovery and valuation of new products and product features for their current categories. We identified and explored two opportunity areas: the functions the brand could offer the consumer and the different usage motivations they could adress.
Impactful ideation
Bringing together product functions and user motivations created clear problem spaces, that enabled our team to perform an ideation to pre-fill our framework work with exciting product and product features. The method allowed for non-obvious, differentiating new ideas to support lifestyles and rituals, new ways of serving, organizing the storage or even the preparation of drinks.
Product definition & decision making
Our method easily produced hundreds of valuable ideas. We supported our client in decision making by creating a trade-off system that valued and scored each individual idea. New product definitions could be made by intelligently combining high-performing features. These product and service candidates were then conceptualized and assessed for their ability to excite the user, compete in the market and economic potential.
During this two-week process, we provided the client with a framework that already produced +100 fresh ideas. To this date, several of these products and features are being rolled out into product development. The framework now enables the client to produce, log and manage their ideas on several levels, with minimal effort.
Found the need to refresh your innovation portfolio and interested in setting up a similiar program? Get in touch with the experts!


Stay visible for 360° around


360° visibility

With Veloské, Belgium Bike Group wants to develop an unique E-bike with a focus on safety. Good quality components like the brakes and tires give you the reliability. And a unique 360° integrated light system gives you added visibility and security in traffic.
"Create a frame with a differentiating design, avoiding the use of manufacturing that requires expensive moulding and tooling."
Design sprint
We aided Belgium Bike Group with the concept design of a signature frame with integrated lights, as well as a strong brand identity. The frame itself is constructed mostly out of bended round tubing and milled connecting blocks. These blocks proved to be most cost efficient way to integrate the amber coloured lights for the 360° visibility.
Achilles Design was involved from the early start of this project; from the first inspirational concept sketches to the final detailing necessary for tooling and production. Offering a lean and cooperative design approach, tailored to the challenges, speed and budget of a start-up company.
Design for prototyping
From the early stages we went for a design for prototyping approach. Achilles Design implemented all their expertise and experience in bicycle design to set up a feasible concept in a limited time. 3D CAD modeling is extremely valuable tool for that. The avoidance of expensive tooling costs was key in the project. This gave us the opportunity to translate the concept into an actual rideable prototype.
Brand identity
A new brand and a new product also includes a suitable identity. The philosophy about 360° visibility continues in the naming, logo and product graphics. Cape Hatteras (USA) and its lighthouse along the Atlantic coast inspired us. Its iconic shape and stripings became the main building blocks of the brand.
Veloské is an e-bike with an unique character that strikes a great balance between reliability and safety.


Obstructive sleep apnoea solved


Translate an idea into an actual solution.

Obstructive Sleep Apnoea (OSA) is diagnosed when throat and tongue muscles relax abnormally strong and block the air flow during sleeping. This disturbance not only causes snoring but briefly wakes up the patient as a result of a short suffocation panic. OSA is the most common sleep disorder and it affects over 300,000 people in Belgium alone. Nyxoah’s therapy consists of a tiny neurostimulator implanted in the chin area. The system stimulates the tongue nerve. This keeps the upper airway open throughout the night, avoiding sleep apnoea.
Evidently, the most important part of the system is the implant itself. We designed the method how the implant is anchored to the tongue muscle in a stable and reliable way. In close collaboration with involved surgeons, we developed – during various prototype stages – the optimized surgical tool to improve the reliability, speed and usability of the implant positioning.
How it works

Disruptive solution requires discrete and minimally invasive surgery

The system that the Belgo-Israeli start-up Nyxoah has developed is compact and requires a simple implantation, just under the chin of the patient. This implant directly stimulates the tongue muscles when needed. This keeps the upper airway open throughout the night. The implant itself is wirelessly powered by a small activation chip that the patient wears under the chin on a disposable patch while sleeping.

Charging during the day gives you a good sleep at night

Since most of the complexity lies in the activation chip, the implant is kept simple, giving it a long lifetime. While Nyxoah mastered the required technology, they needed a partner to help create a complete system that guarantees a user-friendly approach for patients, doctors, and surgeons.

Making it easy for all users

Our designers and engineers developed a new solution to charge the implant and wear the device during the night. As a side effect, our designs are patented and are now an important element of Nyxoah’s IP.

Patient confidence through an intuitive user interface

The requirements of the digital interface had to have two main functionalities: continuous and discontinuous pulsing. One big button was provided to set parameters in function of the patient needs. Once the pulse has been given, the display highlights the working of the pulse and provides visual feedback to the operator. We were able to obtain these findings by testing and prototyping our designs by wireframing, clickable prototypes and user insights.

The result
The result is a minimally invasive, compact, comfortable, effective, and affordable solution for patients who suffer from Obstructive Sleep Apnoea. This game-changing idea immediately gained worldwide recognition, as it won the Frost & Sullivan New Product Innovation Leadership Award (2014) as well as the World Technology Award (2014).
Generating ideas with a 360° view resulted in a simplified usability. This contributed to the shift from a medical device to a user-friendly product.

Adi Maschiach

Co-founder Nyxoah
Nice to be part of a small international team that is challenging every design detail to create a true breakthrough innovation.

Tim Ruytjens

Senior Manager Industrial Designer


Smart eyewear that increases visual comfort


Auto-focus eyewear

At a certain age, our eyes tend to degenerate. Eyeglasses are the logical answer to this problem. However, we catch ourselves constantly looking above and below our glasses when looking at objets close up. Alternatively, we buy a pair of multifocal lenses and narrow our field of view. Morrow wanted to transform this multifocal eyewear to increase the level of visual comfort. This translated in a revolutionary smart eyewear that can change focus between near and far distances with just a push of a button.  

Smart lens

The team of Jelle De Smet and Paul Marchal from Morrow developed a new kind of smart lens with a layer of liquid crystals that makes it possible to change the index of refraction by an electrical current.
The Achilles team was responsible for the integration of the electronics, visual design of the 3D-printed frames, and the usability of the eyewear. We helped Morrow bring their revolutionary smart eyewear to the market.
The result
The resulting eyewear is ultralight, very comfortable, and easy to use, giving maximum flexibility to the user. Back and front surfaces can be tailored to the visual needs of the customer.  Highest quality coatings offer outstanding anti-reflective properties and premium-class durability. Investing in comfort and looks.


Optimal comfort at lower energy cost

The innovative dynamx™ control valves regulates energy flow to bring the right amount of energy to the right place at the precise time. Water supply (warm and cold) is continually adjusted to maintain the preferred comfort level in each room. Energy is conserved  in this way, by using only the necessary amount of water. Consumption and energy performance can also be tracked by room or floor, and alarms can be automatically triggered in the event of a problem.
Achilles has taken care of the usability, assembly, modularity, design, prototyping and supervision of the pre-production, up to and including the production of the injection molds.
Common design language
As is ease-of-use for both installer and operator, the design is also a breakthrough in the industry. The blue ripples on the surface reflect the function of both water and energy waves. Attention is drawn to the utilitarian value more than to the logo, although its sleek and clean design is still refreshing to the technical world.
Product architecture


The product line includes a motor and sensor unit, to be used independently or in combination with one another. Both are modular so they may be configured in function of application: with or without built-in displays, the input of additional external sensors, or wireless communication to read the field data. The dynamx valve is available in different flow ranges in order to enable optimal sizing. Our dynamx valves are designed to accurately control the flow through each consumer. All dynamx valves can be integrated smoothly into each Building Management Systems or they can also be implemented as stand-alone devices.
Digital design
We also designed dxLink™, an associated application that greatly simplifies installation and maintenance. It allows remote commissioning and/or re-commissioning for the Dynamx-units. Thereby the commissioning of the Dynamx-unit does not require intervention on site, but can be executed in a central site/location.
Modularity with the least possible number of injection molded parts and to be linked to standard purchasing parts (such as engines and a large variety of valves). Cost saving is a very important theme since contracts very often come through public procurement.
The result
Dynamx substantially simplified the installation and the activation of each component in itself as well as the entire system. This was achieved through an integrated approach and carefull design of every relevant element (e.g. snap system, position indicator, accompanying app, etc.)


The efficiency of a Belgian retail system in the French retail world


Implement signature checkout process to French legislation

At Colruyt in Belgium, the cashier takes your shopping items directly from your shopping cart, scans them, and loads them into another cart. This saves time and space within the Colruyt system and results in better customer intimacy. Even though the process is very much appreciated by Colruyt’s Belgian customers, this checkout method didn't fully comply with French norms and laws. Rather than just acquiring standard checkout counters and effectively copying the checkout system of other retail chains, Colruyt decided to develop a new checkout counter system that better suited their unique personality.
Belgian supermarket chain Colruyt does everything in its own way. Even the checkout process is unique.

A brand new workflow for clients and cashier

The challenge was to combine Colruyt's cart-to-cart system with a more traditional conveyor belt system. This hybrid checkout had to ensure that the employee would never have to lift heavy items (which is a legal requirement in France). Unlike most checkout counters in Europe, this system has the cashier standing up and make sure they are at the same level as the customer, therefore seeming more approachable and friendly. This also ensures that they are highly mobile allowing for quick personnel handovers. This method leads to enhanced work efficiency.

Verification of concepts in real life

Evidently, ensuring ergonomic comfort for the cashier personnel was absolutely crucial in this project. The best way to create and verify different concepts was using true-size prototypes. Very basic models made of simple materials (wood, cardboard, etc) were used for role playing games, to optimise the workflow. They provided immediate feedback to the design team, on different configurations or variations of the concept.
Process efficiency

Efficiency as a design driver

Process efficiency is the number one KPI at Colruyt. Naturally, this is also reflected in the construction of the checkout counters. A smart breakup into individual modules allows for fast assembly and repairs. The split-up also allowed Colruyt to use many parts left and right reducing the overall part count, cutting down on inventory and transport through nesting parts together.
The result
The result is a unique, friendly, and highly efficient checkout system, which has effectively become a differentiating attribute for Colruyt in France versus its peers. The fact that both cashier and customer are standing next to each other cuts the natural distance between the two and creates more customer intimacy.


A new world standard in laboratory tube sealing


Increased productivity in the laboratory

Terumo BCT wanted to update their T-Seal Tube Sealing Device with an emphasis on usability and efficiency. The new unit needed to take up as little work surface as possible and be quickly interconnected with multiple devices when needing to seal off numerous inline blood samples. This partnership led to a device that not only met these criteria but also boosted productivity in the lab environment and increased sales for Terumo BCT.
Our user-centered approach quickly helped us understand how the technician works in a busy lab and where the challenges lay trough the workflow.
The solution

A more intuitive and compact seal unit

A folding spacing leg can be used to place multiple sealing units next to each other at precise intervals to create different samples. Sizing down the T-SEAL II device allows closer placement for more sealed units, using up less workspace. Data and power can be shared between the units trough cable connections. This ensures that the sealing only happens at the optimum moment, limiting the risk of having a bad seal.
The result
The T-SEAL II is focused on usability. By looking at the individual actions needed and distilling them down we were able to shave off time needed to create sealed blood samples. In a busy lab environment that can drastically increase productivity and decrease fatigue for the users. The simple, integrated, and elegant spacing solution was a revolution in the market and led to an increase in sales and market share for Terumo BCT.
The unique design of the T-SEAL II has become the worldwide standard today

Filip Paeps

R&D Manager Terumo BCT


User-Centred Design of an Anaesthesia device

An Anaesthesia device is a crucial device in an operation room.  Its design needs to be functional, easy to use and – most importantly – reliable in all circumstances. Medec wanted to develop their new anaesthesia device and consulted Achilles Design to guide them through the development process.
We started our design project by analysing the actual usage patterns of the device. Various observations, stakeholder interviews and user scenario explorations therefore resulted in a system design that optimally fulfilled the user needs. Multiple loops of design, prototyping, testing and optimisation led to a functional, affordable, and aesthetic device design.
User-centred design

Getting insights in the process flows of anaesthesia

In order to start the design process, we first needed to get a solid and thorough understanding of the various stakeholder needs, predominantly the needs of the user itself. Being required to analyse, specify, develop, and evaluate the usability of this medical device in accordance with the ISO62366 standard, we focused on designing the product based on actual user feedback.
System design

Hands-on design approach

We mobilised all the creative ability of our engineers and designers and then combined the best ideas into a series of design concepts. From the overall product layout to different functional subsystems such as the valves, our engineers generated multiple functional prototypes that were intensely tested with respect to durability and reliability.

Defining every bolt and nut

Extensive experience with multiple manufacturing techniques and assembly principles enabled us to develop a robust and reliable device, while keeping the cost of ownership to a strict minimum. We detailed and designed all mechanical parts for serial production. In close co-operation with the Medec team, we verified that all parts and (sub)systems would fulfil the required quality standards.
The result
Caelus is a compact anaesthesia ventilator with a surprisingly large working surface. The ergonomically designed trolley with plenty of working space and storage room enhances the comfort, while an 18.5” capacitive touchscreen shows all crucial information at a single glance. Its smaller brother, the Aeolus ventilator, is another device that was designed by Achilles Design. It reduces the cost of ownership to a strict minimum without any compromise on usability.


Have you ever slept in a beehive before?


Stackable sleeping cells that resemble a beehive

Aiming at providing festival visitors with a unique experience relating to their overnight stay, the social enterprises Compaan and Labeur imagined a concept of a stackable sleeping cell that resembled a beehive. They decided to join forces with Achilles Design after being selected for an innovation subsidy. The design team of Achilles Design then began a full year of development, prototyping and testing to develop “The Honeycomb Hotel”.

Imagining and designing the honeycomb hotel

The design project kicked off by interviewing focus groups of festival visitors. Achilles Design then translated their expectations, needs and wishes into accommodation concepts. After consulting a vast number of stakeholders, including those responsible for safety regulation, we were able to work out an attractive accommodation concept that was both pleasant and compliant with the required safety and regulation standards for festivals

Trading your tent for more safety and comfort

Festival visitors are increasingly interested in trading their tent for a more comfortable and safer accommodation. B-AND-BEE offers a mobile, modular and stackable system, thereby delivering a unique user experience.
Prototyping and testing

Wooden prototypes

Prototypes were used throughout the whole design process. From early verification in carboard to full-scale, fully functional wooden B-AND-BEE’S.
The result
Winning a prestigious Henry Van De Velde Label 2015, B-AND-BEE is effectively a way to attend festivals and sleep comfortably and safely. Introducing B-AND-BEE, a mobile, modular and stackable sleeping cell that contains an experience like no other.
It was nice to get these prototypes into real-life situations such as the Gentse Feesten and test them with actual festival visitors.

Raf Schoors

Industrial Design Expert
A lot of effort went into the mechanical aspects: designing to meet standards and regulations to deliver a high-quality and safe prototype.

Tim Ruytjens

Senior Manager Industrial Designer


Cleaning polluted air with moss


A modular moss panel that removes PM from the air

BESIX Group, the largest Belgian multidisciplinary construction group, joins the battle against air pollution in urban environments. Academic research indicates a high potential for natural moss to remove PM (particulate matter) from polluted air. BESIX Group contacted Achilles to work out a solution that takes advantage of this promising natural phenomenon. A modular system consisting of active panels was conceived which can be installed on wall next to congested roads, tunnel exits, construction sites,…
After testing a variety of irrigation and ventilation principles, Achilles Design created the system layout, designed the product and engineered the complete system. For a pilot project, several panel modules were assembled in-house and installed at a construction site in Leiden.
System architecture

Creating the optimal climate for the moss.

Only if the moss is kept in good shape, its full air-filtering potential can be unlocked. Elaborate experimenting and testing identified the optimal substrate, irrigation and ventilation. During this process Achilles Design converted the academic knowledge into a practical biosystem solution.

Building a system around the moss

The overall system architecture has a major impact, not only regarding the product cost but also with respect to performance, the ease of maintenance, modularity, durability, etc. That’s why we systematically considered different approaches of subsystem decentralization, component layouts and materialization.
Pilot project

Bringing ideas to a real life situation.

Quite early in the development, we had the opportunity to build an actual first pilot project in Leiden. The short timeframe forced us to make quick decisions and immediately bring ideas to reality, combining off-the-shelf solutions with a first production batch.
Digital design

Natural moss with IoT technology

The moss wall is packed with sensors to monitor all relevant parameters: the humidity of the moss, the PM concentration of incoming (= polluted) and outgoing (= filtered) air, temperature, etc. Through an online platform, we were able to manage irrigation and ventilation regimes and monitor the effect on the performance of the moss wall.
The result
The first pilot project with 45m² of moss is up and running. Close monitoring of the moss itself and the measurement of PM concentration will provide us with valuable information to optimize the design for future industrial upscaling. This project was subsidized by the Brussels-Capital Region Innoviris.


Help people achieve a desired state-of-mind


Create an identity that reflects the positive energy and vibe you get by using the moonbird trainer and app

Moonbird researched the importance of the human breathing rhythm and how it affects our mental state. The company came to the conclusion that breathing has a major impact on our wellbeing. As a result, moonbird developed the device and app, a handheld biofeedback tool that supports users in their breathing exercises, it helps users to find their inner peace and increase focus and concentration in an easy and interactive way. The device can literally be used everywhere and whenever needed. Achilles Design was asked to develop moonbirds brand identity that fits the purpose of its solution and that supports the emotional goal of using the device – an identity that looks humanly intuitive and that blends well with its natural purpose.  
Before we started designing, we organised a brand sprint. Together with the client we try to get a better understanding of the purpose of the product and to define the user persona they want to reach.

A strong name needs a strong identity

The client had already defined the brand name. With a bird as a key symbol and a mood board, we started brainstorming and developing different impressions and generated a number of options moonbird could look like.
Brand identity

Colors and forms

The brand identity had to reflect associations with calm, guiding, balance, care, nature, and sensitivity, which guided us in the creation of a pallet of soft and emotional colours. Positivity, curiosity, science, and coaching were additional characteristics that needed to build a modern and out-of-the box personality. We used the recognisable ‘Yves Klein blue’ to highlights the scientific background.
By adding organic and abstract forms we gave the overall look-and-feel fun and energy without being too explicit in our message.

Colours and photography

Breathing is a natural phenomenon. Therefore, using natural elements in natural light as well as calm surroundings is meant to support the feelings that are related to inner peace and inner self. We worked with certain colours to express the feelings that are associated with using moonbird. Besides that, we also used specifically suitable photography that shows the personas who use moonbird and who have found their desired state-of-mind.
The product

The moonbird handheld device

Not only did we create the brand identity for moonbird, our product design team developed this handheld device that will guide the user through their breathing exercises by providing tactile feedback. In close co-operation with moonbird, Achilles took care of the complete product design process, from product ideation to industrialisation and sourcing of the first batch of products.
Zoomed in photo of a person sitting on a mat on the floor holding a moonbird device in the right hand.
The result
Moonbird worked with Achilles to create a organic & structural identity that expresses their brand purpose more accurately.
Achilles designed our product, our branding and our website. We wouldn’t hesitate to do it again. The collaboration was fantastic. We could jump in if there was a problem and we loved the end-to-end approach.

Stefanie Broes, PhD

Co-founder Moonbird


Triggering office-wide trend buzz by redesigning the reporting style


Turning factual research results into a broadly appealing report

Creating an information-dense, easy to understand reporting style for trends that invites everyone to start reading.
Colruyt Group has asked our support in creating a trend reporting style that will encourage staff to repeatedly consult and value the content. The reporting style must become a way to get people within the Group energized and inspired when talking about trends. That’s all to trigger new internal innovation projects.

Understanding the theory to create visual clarity

The trend research team at Colruyt Group works hard on creating high-quality content, and the true value of this content should reach as many colleagues as possible in an engaging way. That’s why our graphic designers firstly had to profoundly understand the trend watching methodology that Colruyt Group applies. Our graphic designers then translate this methodology into clear illustrations that make it easy for generalists to gain a deep insight on the way how certain facts relate to certain trends.

In a digital age, don’t underestimate the power of print

A high-quality, inviting-to-read printed book that lies around the office is key to the success of this project. The physical presence of these books makes all people within the organization aware of the importance of inspiring and relevant trends for the Group. After a casual read, people can continue reading digitally, but it is actually also important to have it printed such that trend watching gets a positive presence across the office.
The idea is to regularly publish new trend reports – both updates on the same topic and on new topics. The new reports will all be built on the same graphic template to streamline and speed up the publishing process.

Lay-out that breathes relevance for the Group

Typefaces, illustration styles and the color palette all fit the style of Colruyt Group because the document needed to breathe relevance for the Group. We used a composition of white space and photography very consciously to make all content feel generally understandable. Graphic elements were given distinct colors; shapes and sizes to facilitate navigation through the document and illustrations are highly informative while remaining simple enough for the report to keep the reading experience light.
The result
Because the content is conveyed in such a pleasant and appealing way, more people get enthusiastic about current trends, leading to more engagement towards innovation. The goal is to now keep on creating new trend reports through the same engaging reporting language as the first report we did for Colruyt Group.
Thank you for reworking the trend report! We’re all very enthusiastic about it! Fresh and positive design, really invites to read! Top!

Fiona Ketele

Trendwatcher for Colruyt Group


New horizons in long term EEG monitoring


Using the brain in the prevention of severe hypoglycemia

Hyposafe SubQ is a project dedicated to the prevention of severe hypoglycemia. The human brain, which lives primarily on glucose, begins to demonstrate recognizable electric patterns approximately 20 minutes before hypoglycemia. By continuously measuring the electrical activity within the brain, hypoglycemia can be detected, and people with diabetes get alerted before the situation becomes critical. When alerted, the patient can take the necessary action required to avoid hypoglycemia and thereafter adjust his/her glucose level to the appropriate interval.
The hyposafe SubQ technology allows to monitor your brain activity continuously. The challenge is to create a product that is only minimally obstructive as it has to be worn continuously. When designing the external device we had to make sure that the product is as invisible as possible, yet still able to interact with the user, especially when an alarm occurs. Being used 24 hours, the reliability of the product is of extreme importance.
Achilles Design took the lead in the mechanical design & engineering of the external device in close collaboration with Zenso who was responsible for the overall design of the external communication device and designed all the electronics, firmware and PC-based software from feasibility phase up to design and production. Focus on superior quality and reliability was key to achieve the Uneeg quality requirements.
Product Design

Slink design

The product consists of a tiny implant and an external communication device that is connected with the implant through an inductive coil. The final design of the external device is a highly miniaturized flat product that can be magnetically fixed below the patient’s clothes. The magnet has a circle shape allowing the patient to blindly find their way to the button positioned on the inside of his shirt. The optimized magnet will ensure a strong fixation allowing the user to be very active, perform sport etc. An auditory and visual alarm is given in case of a nearing hypoglycemia.

Engineered for production

Achilles Design took the lead in all mechanical design & engineering, while Zenso was responsible for the design of the external communication device and designed all the electronics, firmware and PC-based software from feasibility phase up to design and production. Focus on superior quality and reliability was key to achieve the Uneeg quality requirements.
Future vision

And next...

The Unique Uneeg technology can be used to treat other diseases. Identifying the seizure burden for the uncontrolled epilepsy patient. Getting an objective measure of the individual patient’s epileptic seizure burden can be a challenge for the treating physician and it is crucial for guiding treatment. The UNEEG 24/7 EEGTM SubQ will offer medical professionals more accurate knowledge of brain activity and seizure – 24 hours a day.
The result
The Danish company Uneeg succeeded to develop a disruptive system for ultra long-term monitoring EEG. The UNEEG 24/7 EEGTM SubQ is CE marked and ready to offer medical professionals more accurate knowledge of brain activity and seizures. Thereby, physicians gain a solid foundation for optimizeing the use of medicine, thus improving the patients’ quality of life and potentially avoiding seizures altogether.


Focus on Smart Safety

Iristick wanted to create a pair of smart safety glasses for industrial use. It was imperative that the glasses were fully Safety Certified, passing strict regulations. The other unique selling points that Iristick wanted to bring to market included a powerful high-resolution zoom lens; they also wanted to leverage the computing power of smartphones rather than any possible onboard processing power, besides adjustable temples, and fully adjustable displays.
We transformed the client’s early specifications into a concept design through sketches, CAD, and early mock-ups, thereby translating the specific safety eyewear requirements into a light and comfortable design. During the whole process, we challenged every design idea against the end user’s needs as well as production requirements.
System design

Specifications become tangible

First of all, we had to create a comfortable pair of glasses, which the end user was willing to wear during an 8-hour work shift. In order to develop the wearing comfort, prototyping played a very important role in this project from the very beginning.

World's first 3D printed safety glasses

The challenge was to design a product that combines lightweight comfort with high-tech performance, and to enable efficient larger-volume production. 3D-printing was chosen as the production method of the main body for these exact reasons. Our design allowed Iristick to go to market 8-12 months earlier than with traditional injection molded parts.

User comfort through patented technology

Stability of the display proved to be one of the most important details. We came up with a new type of mechanical joint for the display arm. This patented mechanism enables the user to put the display where they want it without worrying that it’s going to move while they are working.
The result
The end result is a Red Dot Award winning, lightweight, and comfortable pair of smartglasses that are also the world’s first 3D printed, fully Safety-Certified glasses. Iristick’s smart glasses transform the way operators work. The powerful zoom lens can scan barcodes from two meters distance, and the user can involve remote experts by sharing camera pictures and having a conversation. Voice commands or hand gestures allow the user to interact with his glasses.
We saw the immense potential of smart glasses that could meet the needs of an industrial environment. Achilles helped us to bring this idea to become an innovative and unique product.

Riemer Grootjans

CTO Iristick


A premium cycling brand named after the most famous rider ever!


Eddy Merckx

Every sport has its legends, but cycling has a living legend: Eddy Merckx, the most successful cyclist of all time, is the top authority on human powered speed. For several years, Eddy Merckx cycles maintained a strategic design partnership with Achilles Design to guarantee a unique design language throughout their entire bicycle range.
Achilles covered the full spectrum of design work by integrating solid industrial design with sleek styling. Achilles Design contributed its distinguished branding and refined graphic design capabilities, from integrating new trends in bicycle design to the graphic layout of the annual sales pitch.
Product design

Power under control.

Eddy Merckx Cycles wants to offer high quality bicycles for demanding racing cyclists. New models all have to fit a distinctive design identity, defined by technical requirements such as stiffness, compliance, geometries and UCI regulations. Complex surface modelling allows us to achieve a good tension between stiffness, stability and safety; technical features like cable integration, seat post clamps, and hardware mounts – all combined in an attractive design.
Brand design

Experience Eddy's racing spirit

All model names are linked to 1 of the 525 victories in Eddy’s incredible career. Each frame is developed around unique characteristics. The graphics should embrace the industrial design. Blending Eddy’s true racing spirit and future market expectations results into a differentiating appearance of each and every bike.

Make styling proposals that actually work.

Rapid prototyping of detailed CAD models is the perfect preparation for mold drawing and advanced composite lay-up technique. We translate functional and behavioral specifications into a manufacturable look and feel for the carbon, aluminum and steel frames of Eddy Merckx Cycles.
Applying graphics on a bicycle frame requires accurate shaping and dimensioning of decals or paint masks. We combine 3D models with hand on cutting and pasting to define attractive but feasible designs.
The result
A complete range of highest quality bicycles for demanding racing cyclists.


Protected: test-pw


Carefree happiness

Pregnancy, giving birth, and raising young children creates demand for baby supplies. Natural requirements for anything that concerns a baby are quality and reliability, trust and comfort. For a retailer in baby supply, it is crucial not only to offer the right products, but to offer information around the subject, share relevant tips and tricks, and to make customers feel understood. Achilles Design was asked to help the brand to develop a visual identity that radiates cheerful comfort. A warm and balanced design that informs and inspires at the same time. It’s not just about selling baby products. It’s about offering (future) moms proper advice, guidance and security.
kid reading

We combine our expertise

We work in close co-operation with the client, with whom we ran workshops and debriefs. We developed a dedicated communication strategy and determined the most suitable use of colour, typography and graphic elements.
We plan out an ideal scenario with several clear and fixed milestones to lead our way. With each milestone we take a step further down our creative path coming closer to the ultimate result.

Market research and desktop research

Before we start designing, we went through a pre-study period, thereby running a desk research on the subject, during which we tried to better understand the customer and her needs. We then ran a gap analysis versus the current look and feel of Dreambaby and developed a new visual identity that closed the gap. The next step was to dissect the existing brand. This helped us to determine the characteristics of topics and to develop a suitable communication strategy.
Visual design

A toolkit for graphic designers

Instead of delivering a rigid corporate identity, we presented a toolkit the designers at Dreambaby can use to explore new boundaries. The tree in the logo was base for this toolkit. Next to representing new-born life and all the growth and blossoming potential it holds, the coloured leaves, which come in all shapes and sizes, can outgrow the tree and create a graphic world on their own, effectively becoming a dynamic logo. Although colours and illustration style are determined, icons can be added at will and new visual stories can be told.
The result
Dreambaby has a more focused and relevant visual identity for parents today.


Protected: Test case protection


Carefree happiness

Pregnancy, giving birth, and raising young children creates demand for baby supplies. Natural requirements for anything that concerns a baby are quality and reliability, trust and comfort. For a retailer in baby supply, it is crucial not only to offer the right products, but to offer information around the subject, share relevant tips and tricks, and to make customers feel understood. Achilles Design was asked to help the brand to develop a visual identity that radiates cheerful comfort. A warm and balanced design that informs and inspires at the same time. It’s not just about selling baby products. It’s about offering (future) moms proper advice, guidance and security.
kid reading

We combine our expertise

We work in close co-operation with the client, with whom we ran workshops and debriefs. We developed a dedicated communication strategy and determined the most suitable use of colour, typography and graphic elements.
We plan out an ideal scenario with several clear and fixed milestones to lead our way. With each milestone we take a step further down our creative path coming closer to the ultimate result.

Market research and desktop research

Before we start designing, we went through a pre-study period, thereby running a desk research on the subject, during which we tried to better understand the customer and her needs. We then ran a gap analysis versus the current look and feel of Dreambaby and developed a new visual identity that closed the gap. The next step was to dissect the existing brand. This helped us to determine the characteristics of topics and to develop a suitable communication strategy.
Visual design

A toolkit for graphic designers

Instead of delivering a rigid corporate identity, we presented a toolkit the designers at Dreambaby can use to explore new boundaries. The tree in the logo was base for this toolkit. Next to representing new-born life and all the growth and blossoming potential it holds, the coloured leaves, which come in all shapes and sizes, can outgrow the tree and create a graphic world on their own, effectively becoming a dynamic logo. Although colours and illustration style are determined, icons can be added at will and new visual stories can be told.
The result
Dreambaby has a more focused and relevant visual identity for parents today.


A new and more extended visual identity for Dreambaby


Carefree happiness

Pregnancy, giving birth, and raising young children creates demand for baby supplies. Natural requirements for anything that concerns a baby are quality and reliability, trust and comfort. For a retailer in baby supply, it is crucial not only to offer the right products, but to offer information around the subject, share relevant tips and tricks, and to make customers feel understood. Achilles Design was asked to help the brand to develop a visual identity that radiates cheerful comfort. A warm and balanced design that informs and inspires at the same time. It’s not just about selling baby products. It’s about offering (future) moms proper advice, guidance and security.
kid reading

We combine our expertise

We work in close co-operation with the client, with whom we ran workshops and debriefs. We developed a dedicated communication strategy and determined the most suitable use of colour, typography and graphic elements.
We plan out an ideal scenario with several clear and fixed milestones to lead our way. With each milestone we take a step further down our creative path coming closer to the ultimate result.

Market research and desktop research

Before we start designing, we went through a pre-study period, thereby running a desk research on the subject, during which we tried to better understand the customer and her needs. We then ran a gap analysis versus the current look and feel of Dreambaby and developed a new visual identity that closed the gap. The next step was to dissect the existing brand. This helped us to determine the characteristics of topics and to develop a suitable communication strategy.
Visual design

A toolkit for graphic designers

Instead of delivering a rigid corporate identity, we presented a toolkit the designers at Dreambaby can use to explore new boundaries. The tree in the logo was base for this toolkit. Next to representing new-born life and all the growth and blossoming potential it holds, the coloured leaves, which come in all shapes and sizes, can outgrow the tree and create a graphic world on their own, effectively becoming a dynamic logo. Although colours and illustration style are determined, icons can be added at will and new visual stories can be told.
Style elements

Soft Colours and round shapes that accents feminine attributes

As the end customers of baby supplies are typically women, we selected softer colours and rounder shapes for the catalogue, thereby appealing more to women and demonstrating warmth and empathy rather than emphasizing a more neutral and cool quality focus. As both warm colours and round shapes are also associated with baby care, the choice of colours and shapes seemed an obvious way to upgrade the impact of the new visual identity.
The result
Dreambaby has a more focused and relevant visual identity for parents today.


Dreambee collection with a huge A-factor


A collection that can compete with the A brands

Designing a new character for the baby collection of Dreambee, the private label of Dreambaby, is a huge responsibility. For the next two years it will represent everything that Dreambee stands for, reaching a wide audience and competing with the prevailing A brands. It needs to meet a number of conditions before being selected as mascot of Dreambee. It has to be beautiful, trendy and accessible that can be perfectly combined with the basic pieces of Dreambee Essentials. This figure is a true friend of the baby, unbound to a single place within the environment of the child.

We combine our expertise

We plan out an ideal scenario with several clear and fixed milestones to lead our way. The entire process is done in close collaboration with all parties involved: marketing team, purchasing, brand manager, textile experts and fashion designers. Together we create a full collection of baby products ready for market.
With each milestone we take a step further down our creative path coming closer to the ultimate result.

Colors, patterns and themes

We put al lot of thought into all of the products and toys within the collection.
Product know how

Technical detailing

At last, we choose the right materials and draw up technical specifications for the placement of the chosen character and patterns on each product.
The result
A beautiful collection with a little friend for all babies.


Security as a design driver

At the very core of Worldline is security and at the heart of their secure data flow sits Adyton: the Hardware Security Module or HSM. Adyton contains the software keys that are needed for decoding all kinds of encrypted information. Because this product contains very valuable information, high-end security is crucial. In this project, the challenge was to design a device that excels in security and performance (e.g. heat management) without any compromise.
Achilles defined the product architecture, followed by the mechanical design with the ideal match between protection, heat management and design for assembly. This project delivered a solution where technology, functionality, aesthetics and ease of use truly go hand-in-hand.
Product Architecture

Protective layers keep intruders out, but the heat inside.

To protect the product from being cooked inside its own skin, heat dispersion became one of the key factors in the design process. In the end, the inner module was so well secured, it was even impossible for the heat to escape. This specific topic required various design iterations, simulations and testing. An elaborate system of heat pipes, penetrating every protective layer proved to be the most feasible solution.
Mechanical Design

Form followed function. And vice versa.

Technology and aesthetics went hand-in-hand in this project. The heat management defined the form and the form defined the component layout. The outer casing, entirely made out of milled aluminum, resulted in a high-end aesthetic, with a lot of respect for the quality of the material and attention to details.

Performance, aesthetics and production.

Close collaboration with the suppliers allowed us to deliver a mature design that was optimized in both performance, aesthetics and efficiency in production. We optimized every component to ensure a smooth manufacturing and flawless assembly process.
The result
The result is a product that once again meets the high Worldline standards. For this reason, it was awarded both a Red Dot Design Award & an iF Award.


Increasing children’s safety in traffic with Virtual Reality

Most people think of Virtual Reality (VR) as a tool that is made predominantly for entertainment. In this project, our client wanted to go even further, by using this tool to bring traffic education into Flanders’ classrooms. Aeroplane and Achilles joined forces with “Virtual Learning is Reality” to create VRkeer, a virtual traffic education game in which children encounter a series of traffic scenarios that contain vital safety lessons and directions. The game required a dedicated set of VR hardware that was easy to transport, setup in classrooms, and used by children.
Aeroplane (Achilles Design’s VR spin-off) was assigned with the creation of this virtual world and all of its characters, objects and challenges. They needed a dedicated controller to make the experience of riding your bicycle through a virtual word as authentic as possible. We designed a steering wheel that houses two Oculus Touch controllers and offers a manipulation similar to a bicycle handlebar.
Interaction Design
The Interfaces VR uses vary wildly from game to game. These interfaces operate in all 3 dimensions, allowing for new and creative interaction designs. Unfortunately, these spatial interfaces are often confusing for first-time users. Since the VRkeer education sets will move from classroom to classroom, we had to shorten the users’ learning curve as much as possible.
To lower the learning curve, we designed a VR interface that works in only 2 dimensions. The interface and controller handlebar are designed around the natural rotation of a bicycle handlebar. The handlebar rolls on top of the table with 4 rollers, allowing it to rotate freely around its center. This makes the navigation and riding experience feel very authentic to cycling. Once children wear the VR goggles, they intuitively know what to do and start climbing up their learning curve.
the result
The result is a 3D-printed handlebar with two Oculus Touch controllers that rotate freely on a desk. The controllers snap into place without the need for any additional tools and can be easily replaced in the case of a defect. The VR handlebars, together with the rift headset, are passed from classroom to classroom in a carrier case to educate children in an immersive but controlled environment on traffic safety. More information on

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Seriously streetwise


The official FIBA 3x3 World Tour basketball backstop

When Schelde Sports, an ABEO group company, asked us to transform their SAM 225 Club basketball goal into a device that is fit for the FIBA 3X3 World Tour, we jumped at the chance to show them our skills on the court. In just a few weeks, we came up with the final product.
“The true challenge was to translate the wishes of the customer into a feasible design in a really short period of time.”

Training the innocent looking SAM 225 Club into its new tougher looks

It had to have enough muscle to stand up against all weather conditions, be safe and secure, and still be able to deliver the messages of the sponsors. Together with padding specialists Coolen from Eindhoven, and thanks to Schelde Sports’s expertise and know-how, our design was detailed to perfection and quickly realized.
“We made it real thanks to a full-scale prototype.”

A portable competition basketball backstop unit

This basketball tower is fitted with the SAM (Spring Assisted Mechanism) system, a Pro Action 180° dunk ring, an anti-whip net and a full set protection padding for front, sides, backboard and neck. It’s completely freestanding thanks to the integrated extra counter-weights, no floor anchoring required. It’s ideal for indoor and outdoor events thanks to its extra thick and strong paddings with urban look. It can be moved by 1 person and positioned using the APF (Automatic Pedestal Feet) system.
The result
Unique game, unique backstop! As a result of that FIBA chose Schelde Sports as their official partner for the FIBA 3X3 World Tour and all FIBA 3X3 World championships.
We are proud to team up with FIBA and become the official backstop unit supplier for the 3x3 World Tour and the 3x3 World Championships.

Bart Prinssen, ABEO

ABEO, Schelde Sports – Managing Director


Contemporary design with a playful retro twist


Create a packaging that appeals a young audience

Zeeland’s Roem is part of the Roem Group, Europe’s largest seafood processor. In a very conservative market, their Oyster packaging business somewhat lacked a strong brand recognition and a distinctive profile that would allow them to stand out against their competitors. With a more contemporary design, the company wanted to reach out to a new and younger target group. At the same time, Zeeland’s Roem wanted the new design to show the respect for the company’s long tradition in oyster farming.


For practical reasons the actual packaging (the basket) had to be preserved. So we went for a visual makeover of the top card. Furthermore, we added a small booklet for additional storytelling.

bright, fluorescent colors and a humorous nod to the traditional

Dutch oyster farming has a long family tradition. Furthermore, competitors often come from the same region or village. So the importance of heritage is sensitive and should not be underestimated. Unfortunately, this often leads to conservative design. The challenge was to come up with an attractive and contemporary brand, without renouncing tradition. As a reference to the long history in craftsmanship, we used engraved illustrations, but with a slight twist to strip it from its ponderous nature. The use of a simple, sans serif font and fluorescent colors gives the packaging an instant contemporary feel and makes it undeniably ‘pop’.


Enhancing the readability of pre-packaged meat products in the fresh food department


Making meat products easier to find, identify and choose

Adjusting the space, packaging and arrangements of products in order to support quicker and easier identification and choice among the different qualities, types, cuts and preparations of meat products in the fresh food department. OKay hired Achilles Design for a project that aimed at stimulating the overall performance of their fresh-cut, pre-packaged meat products section of their fresh food department. With other influential trends are also affecting volume, such as new lifestyles and growing climate awareness, the overall goal was to retain a fair market share. Our role was to research, develop and validate solutions for the hypothesis that the current way the products were presented, lacked intuitiveness and was detrimental to the attractiveness of the products. For us, that meant that we had to analyze the design of the space, the packaging, and the customer journey.

Analyzing how we make choices in meat products

With the constraint of limiting scope to the space of using only fresh food department adjustments, we first analyzed the in-store customer journey that leads to the purchase of pre-packaged meat. We therefore had to find out how a consumer is becoming aware of the product range, and then finding out which search attributes and quality cues are used to come closer to a product selection.
Together with the OKay-team, we researched, interviewed, and observed consumers about their process and preferences and observed how employees structured the spaces. Using different methods and prototypes to capture information, we learned what struggles, associations, and perceptions were influencing customer choice and behavior. We generated hypotheses about how the space, range structure and packaging could be optimized to help consumers make choices.

Validating scenarios

From the hypotheses, we generated a range of solutions, ranging from more transformational to incremental. This was done in co-creation with the relevant stakeholders such as the retailers’ buyers, packaging designers, marketeers, infrastructure designers and store managers. Individual items, such as the labels on the packaging or the angle to present a packaging to provide visibility, were combined into total concepts. These were translated into multiple interactive Virtual Reality prototypes of the entire space and components, which we used to immerse and research consumers opinion and behavior.
The concept offers solutions on the level of packaging, section, and section structure.

Spatial service system

The adapted packaging includes a new materialization and label design that facilitates easier and faster identification of meat cut and meat type. For the new packaging concepts, sustainability criteria were also used to generate and select product candidates. The sections got updated with new lighting, new visual cues, quieter colors to promote a premium feel and better visibility on the cuts by optimizing facing and view angles. The validated solution was then summarized and translated into a service blueprint.
The result
The method and output of this service design proved to be a valuable guide to support choices during implementation. By applying the proposed solutions, OKay projects that the revenues and market share in pre-packaged meat are secured and remain competitive in the changing market.