Front End of Innovation is the initial phase of the development process and provides an answer to the question "What are we developing and for whom?". Opportunities are established, ideas generated and selected. This is a once-only event; it is a process that is integrated in order to provide for a constant supply of valuable ideas.

Together with the development of new products, we also deal with the image and radiation of a company. The design of a logo, the business cards or a new catalogue thus supports a complete concept. In this way, we can guarantee an enhancement of the brand and market position over and over again.

Test set-ups and personal, practical experience teach us to interpret data better and adjust our ideas. At sport-related projects, research by trial and error by our most excellent designers appeared to be vital.

Presenting and comparing product performance, strategy and market policy of your company graphically shows strong and weak points, opportunities and threats. This allows us to smartly capitalize on market movements in the far and near future.

With a lot of enthusiasm and passion for design we start out with pencil, paper or digital pen tablets in order to purify logical, current and stylised designs. In a further phase each transition of the design is determined exactly by means of specialised software. After all, design and identity are of great importance for the success of a product.

The study of the human being in relation to its vicinity guarantees the safety and health of the user, and furthermore guarantees comfort and effective operation. Apart from theoretical data, especially test set-ups lead a design into the right direction.

High-end software packages and experience with a wide range of products guarantee a fast design process, high quality and competitive delivery terms. Different materials, standard parts and suppliers are selected in order to achieve an optimum products process and assembly.

The objective of prototyping is the physical and design evaluation of a product that does not exist yet. Thanks to new technologies, prototypes are used in the design process ever more early. Bread boards are simpler verification models that allow testing a certain sub-problem. For complex designs we use clay or Styrofoam.

Thanks to a sound user interface, the interaction between human being and computer-directed products becomes intuitive and simple. By means of menu structures, graphical icons and auditory indications, the necessary information is exchanged fast and efficiently.

By means of advanced software we create a hyper-realistic representation of first concepts or further developed products. A user interface is brought to life interactively. Design, materialisation, operating principle or technical construction is communicated in a very clear way by means of animation.

As a result of many years' experience with production, we can now offer a complete service of development, production and monitoring. For moulds, injection moulding of synthetics, metal processing, EMS (Electronic Manufacturing Services) and assembly, we have made enduring contacts with partners in our own country as well as in Asia.

With the first finished products we can immediately get under way in the photo studio. Insight in product presentation and professional lighting guarantee sound images, which can immediately be used for the new catalogue or on the website.