‘No good product without a strong identity’ is what they must have thought at Museeuwbikes when they contacted Achilles for the design of the graphic lines for the new hybrid glass fibre-carbon bicycle. Achilles developed the product graph and the entire corporate style of Museeuwbikes, from business cards to an extensive catalogue and website.

With Museeuw as the ‘Flemish Lion’ in the races at the end of the eighties and during the nineties, the lion was soon selected for the logo. The speed with which this champion raced around the world on his bicycle can be found in the lines of the corporate style. As a result, the entire range of frames and bicycles was put in the spotlight.

In addition to the traditional corporate style documents, the graph was also applied to the development of a promotional DVD and in the design of the expo booth for Museeuwbikes at the annual cycling trade fair Eurobike in Friedrichshafen (Germany).