Bringing a good product onto the market is one thing, assuring that it is noticed is another. Achilles managed to develop a series of packaging for Bioracer that are not just striking when on the shelves, but also invite to be taken off the shelves.

The characteristic and somewhat daring design of the packaging and labels are both a visual and tactile challenge – one wants to see every side. The graph includes the wearer- and user-comfort of the Bioracer products on the one hand, and on the other hand, the hardiness of the Flemish racers on the road. Finally, Bioracer offers top-quality materials, in both summer and winter, and for all circumstances.