Responsible packaging goes beyond recycled cardboard

The urgency of responsible packaging, driven by the European Green Deal, has transformed it from a future vision into a vital element of strategic planning. This shift presents a clear call to action: adapt and innovate or risk obsolescence.

Together with Lathouwers we considered material options. We took cost, efficiency and recyclability into consideration. LDPE was in this case the chosen solution.

Recycling

We have to rethink materials. Working with mono-material packaging (e.g. glass, aluminium, cardboard, PE…)

  • saves costs
  • simplifies sorting and recycling
  • streamlines the overall supply chain
  • improves operational efficiency
  • enhances transparency throughout the supply chain
  • aligns with the objectives of ecodesign

Reusing

We can’t keep pulling oil from the ground to make single-use plastic, we need to reuse wherever possible. Together with FOST PLUS, a client of ours, we can help map out all the packaging options to reduce single-use plastics.

Woman making jam in glass containers
Glass containers can be easily reused by consumers as conatiners for jam, overnight oats, storage, candle holders...
Brauzz uses reusable bottles and refills, resulting in decreased packaging waste.

Reducing

In our product design process, we factor in future transportation considerations, seamlessly integrating packaging into the overall product design. This can result in avoiding unnecessary materials and decreasing environmental footprint, which is the foundation of circular design.

Packaging is the perfect medium to tell your brand story. Together we can translate your brand values and vision into something tangible.

From packaging idea
to optimization

Implementing sustainable packaging calls for teamwork across the supply chain. With Achilles Design, tap into diverse expertise and a trusted network of suppliers. From design to compliance, we’re here to guide you towards a future-proof system.

Hans De Houwer

Senior Expert Brand Designer

Marie Van Landuyt

Sustainability Coordinator

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