Kangourou school supplies
JUMP OUT!Kangourou offers high school supplies for young people who expect just that little bit extra.
Colruyt Group asked Achilles to design an original look for its school supplies. To achieve this, we immersed ourselves - sometimes undercover - in the world of youngsters. And guess what? They want hip and cool school supplies to show off. Gadgets that are just the coolest. In other words, they want swag, and we give them just that - with a wink and a nod to the parents.
Doodling is something young people all do, whether consciously or unconsciously. Names, drawing and logos are scrawled all over pencil cases, notebooks, and book bags. Their drawing style is often influenced by comics, cartoons and (animated) films.